15-Feb-23 12:00
Dale Kim, Managing Director of International Business, Ascend Group
A month ago, a new e-wallet player entered Malaysia - True Money, a Thai unicorn. That said, given that Malaysia already feels like such a crowded market in the cashless payments space, does True Money really have a chance to gain traction here? And if so, how?
We speak to Dale Kim, the Managing Director of International Business at True Money's parent company - Ascend Group, to find out.
Among other things, we also get into:
-How True Money plans to acquire and retain users
-When we can expect TrueMoney to plug into DuitNow
-True Money's partnership with Lotus's hypermarkets and how it can tap into other Charoen Pokphand (CP) Group assets to expand.
-Whether True Money's entry into Malaysia is an entry point for other CP Group businesses.
Photo Credit: Shutterstock | Prostock-studio
Created by Tan KW | Aug 27, 2024
Created by Tan KW | Aug 27, 2024
Created by Tan KW | Aug 27, 2024