25-Apr-24 12:00

Professor Said Bani C.M. Din, Founder and Managing Director, bzBee Consult | Khaidi Kamaruddin, Founder, BULB Communique

In the fast-paced world of advertising, language is not just a tool for communication but also an element of brand identity and cultural representation. Recently, concerns have arisen regarding the incorrect use of Bahasa Melayu in advertisements and public signage, sparking debates about linguistic integrity versus creative freedom. As advertisers and creative agencies navigate these waters, they face the challenge of balancing the evolving nature of language with the need to preserve its correctness and cultural significance.

This discussion is critical, as the implications extend beyond mere communication, but also influencing social perceptions and national identity.

Today, we speak with Prof Said Bani C.M. Din, Founder and Managing Director of bzBee Consult, who is also the President of PRCA Malaysia; and Khaidi Kamaruddin, the Founder of BULB Communique, to delve deeper into this matter where it is essential to consider how creative teams can foster linguistic accuracy while maintaining the innovative spirit that advertising demands.