24-Sep-24 12:00

Amin Ashaari, CEO and Co-Founder, SoyaCincau

Today on the show, we'll be exploring and breaking down the economic impact of high-end technology and the trend of ‘luxury and tech', with a particular focus on the influence of brand power and consumer loyalty. Joining me for this discussion is Amin Ashaari, CEO and Co-founder of SoyaCincau.

Last week, the buzz and massive turnout at the iPhone 16 launch in TRX caught everyone's attention, showing how deeply rooted consumer trust is towards brands like Apple. With other cases supporting the cause, high-end tech brands are often seen as economic catalysts that drive foot traffic and revenue for surrounding businesses, from retail outlets to restaurants.

In our conversation today with Amin, we'll be breaking down how exactly that deeply rooted consumer trust can build a long-lasting relationship between a brand and the consumers as well as the implications of branding and marketing strategies towards the high-end or ‘luxury' tech market.