Keith Miranda

KUALA LUMPUR (May 24): Integrated media firm Invictus Blue has appointed Keith Miranda as its group managing director.

In a statement on Wednesday (May 24), Invictus Blue said Keith was the head of investments of Citigroup in Sydney, Australia, overseeing structured investments and derivative offerings to clients in Asia prior to this latest appointment.

He was also the head of new arrival client acquisitions of Westpac Banking Group in Australia.

Currently Keith is a board of director and the national treasurer of the Australia China Business Council.

He is a graduate of Harvard Business School, as well as a KPMG Australia trained chartered accountant.

Invictus has recently partnered with HAVAS, a global communications group, whereby the former has access to HAVAS’ proprietary tools and processes.

“We use the power of ideas, creativity, media and entertainment to drive growth and to drive change, helping brands better engage with their communities,” said Keith.

HAVAS is also part of Vivendi SE, a media holding company whose assets include Universal Music, Gameloft, Groupe Canal+, Editis, Prisma Media, Vivendi Village and Dailymotion.