CEO Morning Brief

Sime Darby Auto Bavaria in Tie-up to Offer EV Rental Services

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Publish date: Wed, 07 Feb 2024, 12:02 PM
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TheEdge CEO Morning Brief
 

KUALA LUMPUR (Feb 6): Sime Darby Auto Bavaria (SDAB) has joined forces with Sime Darby Rent-A-Car Sdn Bhd (SDRAC) — Hertz Malaysia to introduce rental services of electric vehicles (EVs) in conjunction with the Chinese New Year festival.

In a joint statement issued on Tuesday, SDAB said that under the pioneer collaboration, the highly popular fully electric BMW iX can be rented with rental prices starting at RM550 per day and RM5,500 per month.

Auto Bavaria's managing director Vi Thim Juan said the group is creating a robust ecosystem that further supports the growing adoption of EVs together with Hertz Malaysia, and encourages everyone to take advantage of the festive rental offer.

"Auto Bavaria is fully committed to pioneering the utilisation of EVs in Malaysia. This time around, we are leveraging the opportunity to give Malaysians a chance to try our BMW iX for unmatched style and uniqueness that is aligned with the latest trends in EV technology," he said.

Meanwhile, SDRAC managing director Harun Mohd Joned said the collaboration also enables customers to explore other extended rental services, including chauffeurs, provision of airport transfers and personalised arrangements for corporate functions, as well as private events.

Customers interested in experiencing the BMW iX can make reservations and find more details at www.simedarbycarrental.com or visit the participating Hertz Malaysia outlets in the Klang Valley, Penang or Johor Bharu.

Source: TheEdge - 7 Feb 2024

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