From left: Maybank Investment Bank chief operating officer Tengku Ariff Azhar Tengku Mohamed, Maybank global banking group CEO Datuk John Chong, and Maybank Investment Banking Group investment management regional head Badrul Hisyam Abu Bakar (Photo by Patrick Goh/The Edge)

KUALA LUMPUR (July 15): Maybank Investment Bank (Maybank IB) on Monday launched “myimpact Invest” campaign to encourage more retail investors to invest in environmental, social and governance (ESG) and shariah-compliant stocks listed on Bursa Malaysia.

The move would support the local stock market, particularly the constituents of the FTSE4Good Bursa Malaysia Index, which helps investors seek out companies that demonstrate good sustainability practices, said Maybank IB chief operating officer Tengku Ariff Azhar Tengku Mohamed.

“Through this campaign, we also aim to highlight companies on our local stock market that have good ESG practices, which research has shown can contribute to long-term value creation,” he said during the campaign launch.

The launch is the latest in Maybank’s myimpact campaign after myimpact credit card, Malaysia’s first credit card with a built-in carbon calculator, and myimpact SME Hub, which is a one-stop integrated ecosystem for Malaysian small and medium enterprises.

“As a full-fledged broker with full-value offerings, investor education is part and parcel of Maybank IB's role as a responsible market participant,” he said.

For Bursa Malaysia Bhd (KL:BURSA), the exchange will continue to work with broker partners to promote responsible investment, said head of investor strategy and development Stephanie Tan at the same event.

“The journey to support a dynamic market and responsible investment requires collective effort from the industry participants,” Tan said, and expressed her appreciation for Maybank's myimpact invest campaign.

myimpact Invest, which will run from July 15 until Jan 14, 2025 via the recently launched Maybank Trade MY mobile application, will allow investors to win attractive prizes by trading stocks listed on Bursa Malaysia.

Among the prizes are flight tickets that include carbon offset and green-certified hotels in London, Tokyo and the Maldives, smartphones and online shopping vouchers throughout the six-month-long campaign.

“To boost retail participation in the local stock market, every 50 trades will earn 20 bonus entries while new clients who open an online account and trade at least once will get an extra 10 entries,” Maybank IB added.

The public can open their trading account at Maybank Trade MY app at just RM10 to access various resources and investment tools.