市场下跌加上通货膨胀的环境下,各个媒体及投资大佬都说要投资在拥有定价权的公司。那么什么样的公司有定价权呢?
上游:拥有者定价
中游:创新者定价
下游:规模定价
上游原材料的公司,如铁矿石,石油生产商,定价权的能力取决于公司是否拥有其矿产的所有权。通过租赁或承包的产能通常他们的定价权都没有这么强。
处于产业链中游的公司,如生产光刻机,晶圆,机械设备等等,定价权的能力取决于公司的技术以及创新能力。先进的制成或者是先进的工艺就是定价权的关键。
下游的玩家,规模就是定价权的关键。处于产业链的下游的公司,如零售, Last mile delivery, 等等,扩大规模能够降低成。作为市场成本最低的玩家,定价权和最高。
投资要选择这些公司,做生意的也应该将重心着重于提高自身的定价权。
Source:iSquare
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