It's the app of the moment, at least in the global regions where it's available. Threads has been a hit since its launch on July 5. As millions of users flock to create their accounts, here are six tips from Meta on how to boost engagement on the platform.

Threads has reached a record 150 million downloads since its launch at the beginning of July. But it's the presence of users and creators that will ultimately seal the success of Meta's new product. To this end, Meta has shared six tips for creators to help boost engagement on the platform, reports Business Insider.

1. Make a grand entrance: Meta encourages creators to make an "epic entrance" when they arrive on Threads. Think about using standout images or memes, accompanied by open-ended questions, all of which is good for building engagement right from the outset and getting users involved.

2. Start conversations: this is a tactic already used on other social networks. Ask questions, solicit opinions, create polls... The Threads team even details how to create a makeshift poll (by posting two images, each associated with a different emoji), even though a polls function is not yet available.

3. Set challenges and contests: offering followers contests and challenges is strongly encouraged, as this can reinforce community involvement and loyalty, with benefits and even gifts for followers.

4. Post content about Threads: creators are encouraged to post content specifically related to Threads to boost their audience's interest in the application.

5. Love Threads: creators who publicly declare their affection for the new app will be more likely to see their engagement climb.

6. Use existing features: While new features are being developed, creators are strongly encouraged to make full use of the tools already available to them, such as posting up to 10 images, adding links, posting videos of up to five minutes in length, and using the 500-character limit to reply to users.

This strategy could also appeal to brands, in order to build relationships with Internet users and thus potential consumers. According to Business Insider, the email sent by Meta to creators and professionals aims above all to encourage them to create connections with web users in order to build truly engaged communities and thus increase the time users spend on the application.

 - AFP Relaxnews