Future Tech

TV upfront presentations clouded by digital video ad supremacy

Tan KW
Publish date: Mon, 13 May 2024, 06:52 PM
Tan KW
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Future Tech

 As television executives prepare lavish stage presentations in New York this week to dazzle advertisers during the annual TV upfront sales season, a harsh economic reality looms offstage -- digital video advertising now eclipses spending on traditional television ads.

The shift in spending and competition from tech players like Amazon has taken a toll on media companies' financial results, raising the stakes for the annual showcase of TV content to attract spending commitments from advertisers.

 


  - Reuters

 

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