Future Tech

British grocer Sainsbury's partners with Microsoft to use AI for data insights

Tan KW
Publish date: Fri, 17 May 2024, 03:49 PM
Tan KW
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Future Tech

LONDON - Britain's Sainsbury's said on Friday it has agreed a five-year strategic partnership with Microsoft that will use the technology company's artificial intelligence capabilities and the supermarket group's rich data.

Seeking revenue gains and cost savings, more retailers are using generative AI to boost personalised shopping experiences for consumers and make staff working practices more efficient.

 


  - Reuters

 

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