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Are you buying Media Prima? Seriously? - felicity

Tan KW
Publish date: Tue, 10 Oct 2017, 09:32 AM
Tan KW
0 509,780
Good.

Monday, October 9, 2017 

 
 
I remember a friend of mine whose parents owned TheStar's stock which they bought for RM2000 for ownership of 2,000 units way before it was listed - and years later (if I can remember in 1993), that 2,000 shares of TheStar became 22,000 stocks before listing. Basically, that one investment allowed his parents to send him and his sister to New Zealand and Australia to do their degrees as the shares later was easily worth more than RM150,000. That was 1990s.

Now, if I want to ask. Do you bother to reach out to newspaper the first thing you wake up? Berita Harian, NST, Star or would any person who is below 50 be reaching out to their mobile phone. Remember, 20 years ago it was a very different world.

Today, I can get my news from my facebook account, google - basically everywhere.

Now, there is this blog that have been asking people to buy Media Prima stock which I do not understand. Where is Media Prima heading? I don't know. Most probably downward. Basically, for a company which owns NST, BH, TV3, NTV7 and some of the radio channels - things are NOT looking brightly for the company.

Yes, one can possibly make short term upside as it could probably be oversold - but what if it does not pick up. This kind of stock will NEVER pick up anymore if it does know how to. What one gets is that one last puff from his cigarette butt.

And the last time I saw, it is not like Media Prima is on firesale. How much can one make from that company. Will it move to RM1.20? The way I see it is that the downside is clearer than the upside. If one got caught at the high, it will not come back.

This is the kind of stock which I would not even bother to read their financials and try to understand the purchase of Rev Asia's digital business as Rev Asia never really make money anyway. If RevAsia is good business, the owner would not sell. Whether, Media Prima writes off its Malaysian Newsprint Industries ownership or not does not matter.

There are space which we can easily figure out. Even if Media Prima will make extra from its advertisement - taking opportunity of the pending election spending. That is one last hurray.

Are we living in a country where one day - in the near future - Facebook, Google, Whatsapp, Baidu will be banned? Can one see who will win the content war? Why is it that TheStar introduced DimSUM.my in an ever crowded content platform. TheStar will not go anywhere with that introduction as it is facing a tough task to compete against many - Astro, iFlix, Netflix and all the OTTs (Over The Top) out there. Even with that, variety of platforms are trying to get our attention as compared to the traditional TV and Radio in the old days.

Today, TV is not even our second screen that we are using. First, it is mobile, then PC. TV is not needed anymore. Radio is something nice to have when we are in the car.

Has anyone heard of FANG stocks - basically the company that are dominating the content sphere - Facebook, Amazon, Netflix, Google.

Nothing that the government introduce will dramatically change Media Prima. The company's distribution could go fully digital - but that's about it. It can go save some money but how much will that save the traditional media business which Media Prima is largely immersed into?

One just have to be really careful and not be excited even if Morgan Stanley is buying.

The gist of thing is that if one wants to get people to push up Media Prima shares - why don't promote something else - as this stock could be a really painful stock to own.
 
 

 

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4 people like this. Showing 25 of 25 comments

John Lu

Great...media is a sunset biz

2017-10-10 09:47

supersaiyan3

Wow, felicity vs bone gor.

You stopped the rise, instantly. Lol

2017-10-10 10:04

thevoice

Very true

2017-10-10 10:05

nekosan

this lady doesn't stop media rise. media up 2 days already, so today drop also normal. btw if you know what's Morgan thinking then you are called Morgan Felicia already

2017-10-10 10:08

GGecko

this para in the article that reads "If RevAsia is good business, the owner would not sell." as for the rest of the article, it's up to an individual's interpretation. there are always 2 sides of a coin. the glass can be seen as half full or half empty.. but one thing for sure, print media industry is not a sunrise industry. many US based news papers also folded even after 100 years of business. the media industry needs to innovate & use social media to stay relevant

2017-10-10 10:10

bonescythe

Facebook buy whatapps for over a billion dollar - whatapps is making money?

Sometimes it is not about making money, but fitting in to complete the whole portfolio which add value to core operation.

2ndly, Huffington Post sell to AOL for USD 315 million. That is to complete AOL portfolio and also AOL existing resources and channel can bring Huffington Post to another level.

Facts doesn't lie, AOL sold to Verizon for usd 4.4 billion..

2017-10-10 10:54

Chin Fung Wei

The key thing here is the buyer. Anyone see Media Prima can enhance Rev Asia.

2017-10-10 11:21

nekosan

simply say morgan buy media and print the newspaper is a very amateurs analysis.

2017-10-10 11:29

value88

Felicity gives fair opinion on Media, there is always things to learn from his article, and he is not in the position to push up or down stock price to benefit himself. Like.

2017-10-10 11:47

lching

like

2017-10-10 12:00

curious2

Might be felicity too poor to buy even a TV.

2017-10-10 13:35

newbie4444

Heard felicity even want to buy RM 10,000 worth of new stock must sell other stocks not with extra cash he currently have.

2017-10-10 13:39

new_in_share

One more kc chong in i3? Looking for fight? Why not recommend share instead?

2017-10-10 14:23

cheoky

us population is? Msia population is? AOL in us. Media Prima in Msia.

2017-10-10 14:45

underachiever

going digital is where the future is heading in advertising expenditures spending. media could be one of the few proxies spearheading the growth.

2017-10-10 15:37

godhand

hey i still listen to radio everyday when i drive. its not that all these things are not needed anymore. people nowadays have more options.

2017-10-10 15:46

gohkimhock

Very good article written by felicity. I also can't remember when was the last time i watch those biased news from our mainstream media. The movies and dramas are all outdated; except those reality shows.

2017-10-10 21:19

Larrytrader

lj UMNO and MA HUA

2017-10-10 21:55

choop818

Someone should ask Morgan Stanley the reason why they continue to buy Media shares. Bone, Calvin, any idea?

2017-10-10 22:03

ajibkor

felicity i3 samseng? We don't need more Jamal Yunos. 1 is troublesome enough.

2017-10-11 12:29

Op3rs

Great example of people will only be happy when they see something they like. If not sure kena bash. hehe

2017-10-11 12:44

new_in_share

felicity after 24 hours I am waiting for your stock tip not saying this or that not good.

2017-10-11 13:33

Sami_Value

hahahahahaha....laugh die me.....

remember !!!!

"Words of truth are not pleasing. Pleasing words are not truthful"

if you like to hear good words, you are please to continue it , lol

keep up it up felicity , be emotionless , post as you please

2017-10-11 14:23

BornToSpeculate

I liked her article coz there are somethings i agree with. Media is really managed by a big bunch of idiots and i took notice coz one of my friends in a senior position was strongly promoting Media as a buy for his research house at 1.15-1.20 level on the basis on 'election stock' and monopoly for all the outdoor advertising including ALL the MRTs apparently.

I almost bought into it but got turn off buying a stupid business from Rev Asia at a ridiculous valuation. I hear what some people are saying about US comparables ( e.g. AOL example ), but this is Malaysian market so local market dynamics cannot be ignored and have you actually been to any of those sites that Media paid 100m+ for ? Rojaklah,etc is definitely not a Huffington Post in my honest opinion.

But the point is on what i learnt about equity that it is all a factor of price. At the current price i think its still attractive and if it drops further below 60 i would considering buying. MEdia is a good speculative play at this level but definitely dont bet your live savings here.

2017-10-11 23:18

BornToSpeculate

Also take note EPF and MS have been selling the past few days

2017-10-11 23:21

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