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BONIA | Pursuing Growth Amid Inflation Challenges (Q4FY2023)

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Publish date: Mon, 28 Aug 2023, 10:06 PM
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One of Malaysia's premier luxury brand companies, Bonia Corporation Berhad (BONIA, 9288), recently released its latest performance report for Q4FY2023, shedding light on the ongoing challenges faced by its retail operations in the short term.



First, let's briefly comprehend the overview of the company. Established in 1974, BONIA is primarily engaged in the design, production, wholesale, and retail of a wide range of high-end leather goods and fashion accessories, including handbags, wallets, watches, shoes, and clothing. BONIA boasts several in-house brands, including BONIA, BRAUN BÜFFEL, CARLO RINO, and SEMBONIA, and holds distribution rights for international brands such as Santa Barbara Polo & Racquet Club, Valentino Rudy, The Saville Row Company, Pierre Cardin, and Renoma.

It’s undoubtedly that the BONIA brand enjoys widespread recognition and reputation globally. According to the official website, the company currently operates over 1,200 retail stores and 185 standalone boutiques across Asia, Europe, and other regions. Additionally, BONIA also sells its products through online platforms like www.bonia.com, www.braunbuffel.com, and www.sembonia.com, as well as e-commerce channels including Lazada, Shopee, and Zalora.

As a side note, BONIA was listed on the Malaysian Stock Exchange's ACE Market in 1994 and subsequently transferred to the Main Market in 2007.

With that context, let's delve into BONIA's Q4 performance.

Revenue Comparison (YoY -2.24%, QoQ -4.42%)

As of June 30, 2023, the company's revenue stood at approximately RM98.87 million, reflecting a decrease of around 2.24% compared to the same period last year (around RM101.14 million). It was because there was a one-time special withdrawal of up to RM10,000.00 allowed by the Employees Provident Fund (EPF) in April of the previous year, which boosted consumer spending and indirectly contributed to the company's revenue during that period.

The quarterly report indicates that the company's revenue for this quarter decreased by approximately 4.42% from the previous quarter's RM103.44 million. Management attributes this decline to the early celebration of Hari Raya in April 2023, causing a shopping fervor to commence earlier and resulting in a "spillover" effect on Q3 2023 sales.

Net Profit Comparison (YoY -43.52%, QoQ -2.03%)

Due to a one-time gain of around RM3.10 million from the sale of properties, factories, and equipment in the same period last year, the company's net profit experienced a year-on-year decline of about 43.52%, reaching around RM10.12 million.

In comparison to the previous quarter, the company's net profit also decreased by approximately RM0.21 million or 2.03%. However, due to reduced administrative expenses, the company achieved a pre-tax profit of around RM16.10 million this quarter, marking an increase of about 4.33% from the previous quarter.

It's worth noting that the company's net profit for the entire fiscal year of 2023 was approximately RM55.00 million, reflecting a growth of around 22.19% from the RM45.01 million reported in fiscal year 2022.

Additionally, BONIA announced the distribution of a interim dividend of RM0.2000 this quarter, with an ex-date of September 12 and payment on September 29, 2023.

Outlook

As inflationary pressures continue to constrain consumer purchasing power and contribute to rising business costs, the retail industry remains challenged by unfavorable market conditions.

Nevertheless, BONIA's management remains actively committed to enhancing brand value. Through the introduction of new product lines, modernizing retail stores to provide enriched shopping experiences, forging brand partnerships, enlisting brand ambassadors, and implementing effective digital marketing strategies, the company aims to further strengthen its business.

In conclusion, BONIA's quarterly financial report underscores its resilience in the face of challenges and its determination to innovate and grow. Given the current Price-to-Earnings (PE) ratio of around 6.89 times, what are readers' perspectives on BONIA?

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