By Stella Goh

According to the Group Chief Executive Officer (CEO) Tan Sri Tony Fernandes, AIRASIA is looking at options to raise capital for its rebranded digital business arm. AirAsia Digital previously known as REdBeat Ventures, is to help to diversify the group’s revenue. It is an initiative that started two years before the Covid-19 pandemic.

AIRAISA is planning to launch new routes for the interior areas of Kuching and Langkawi as well as one domestic route in Thailand. However, according to the group executive chairman Datuk Kamarudin Meranun, they don’t think can compensate for the shortfall because they are starting fresh with digital business. The digital business could cushion for them to survive.

According to the AIRASIA Digital integrates the group’s continued innovation focus and business-building expertise, best in breed technology solutions, talent development programmers and big data insights for travel and lifestyle businesses to thrive in ASEAN.

The digital business comprises three main pillars such as Venture Builder, RedBeat Academy and Data Centre. For Venture Builder, AirAsia Digital will incubate and grow strategic businesses and some of them are spin-offs from AIRASIA’s business units. The three focus areas are platform, logistics, and e-commerce, as well as financial services. While for RedBeat Academy, it is a collaboration between AirAsia Group's corporate venture arm — RedBeat Ventures — with Google, which aims to be a one-stop tech, leadership and innovation training academy. Data Centre, on the other hand, is a data consultancy department that provides a range of data analytics services, including data engineering and data governance.

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