Prashant Kumar is the Founder of ENTROPIA (now Accenture Song Malaysia), a new age data driven marketing consultancy with leading capabilities in big data, extended reality and IOT (Internet of Things). He was Senior Partner & Head of Communicate, Southeast Asia, Accenture Song and led Gen Al for Growth Markets in Accenture until end June 2024.

He previously served as Chief Executive Officer of IPG Mediabrands Malaysia having rose through the ranks from various positions including Head of Strategy, Universal McCann (UM) Asia-Pacific and General Manager, UM Malaysia. He has worked with a slew of global and Asian corporations such as Coca-Cola, Johnson & Johnson, P&G, Exxon, Sony, Microsoft and KFC.

Prashant is an alumnus of St. Stephens College, Delhi, MICA Ahmedabad and Harvard Business School. He has been a charter member of TiE Singapore (a non-profit organisation), and is current member of the Singapore Institute of Directors and a mentor with Endeavor, Malaysia. He is the author of the much-acclaimed book "Made in Future", a story of marketing, media and content for our times published by Penguin Randomhouse.

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