[THETA] Group Managing Director APPOINTMENT - DATUK NURASLINA BINTI ZAINAL ABIDIN on 24-Oct-2024

Announcement Date
24-Oct-2024
Board Member Information:
Date of Change
24-Oct-2024
Type of Change
APPOINTMENT
Designation
Group Managing Director
Directorate
Executive
Age
49
Gender
Female
Nationality
Malaysia
Working Experience
Datuk Nuraslina brings with her over 18 years of experience in successful transformation and optimisation of business performance for major corporate organisations and conglomerates. Her penchant for strategic and analytical thinking enables her to navigate complex situations in identifying opportunities for major service recoveries and propel company-wide changes to improve their perfomances and turn them into top-notch industry players.

Datuk Nuraslina joined Theta Edge Berhad as Chief Transformation Officer in 2021, in which later she was appointed as Group Chief Executive Officer in the same year.  Her main role is to lead and drive fundamental transformational change in Theta Edge Berhad, with entails the Business As Usual (BAU) transformation agenda, comprising five pillars, namely financial performance process optimisation, customer centric approach to customer engagement, human capital management and culture of the organisation.
 
Datuk Nuraslina's appointment demonstrated her pivotal role in driving the value creation pursuits of Theta Edge Berhad in the establishment of customer centric and solutioning capability which is complemented by other strategic moves such as optimising operational efficiency and strengthening the balance sheet of the Company.

As an entrepreneur and technopreneur, she has received numerous accolades in recognition of her contributions and is one of the sought-after speakers on local and international speaking platforms - making her the formidable industry influencer globally and regionally.

Apart from her strategic visionary and transformational leadership in business growth and performance improvement, she is also recognised for her philanthropic activities.
Directorship of Public Companies
Nil
Family Relationship
Nil
Conflict of Interest
Nil
Interest
Nil
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