MR TAN KEE CHOONG

Malaysia

Male

60

Group Chief Executive Officer

Mr Tan Kee Choong was the co-founder and Group Managing Director of Signature International Berhad ("SIGN"), primarily responsible for developing the strategic direction of the SIGN Group before stepping down as the Group Managing Director on 16 June 2021.
He started his career in 1990 as a Sales Executive in Better Living Grand Sdn. Bhd., handling retail sales of kitchen cabinets. In 1992, he joined Home Scene Sdn. Bhd. as a Project Executive handling project sales of kitchen cabinets. He has more than 30 years of experience in the kitchen systems industry, gaining his experience through a hands-on management style.
During his tenure as Group Managing Director of SIGN, he has contributed significantly to the production process improvements, product quality, strategic brand positioning, research and development, and more importantly, market penetration throughout Malaysia and business expansion overseas.

Indirect interest - 11,080,008 Ordinary Shares
- Deemed interested by virtue of his interest in Tenyin (L) Foundation which in turn holds 100% equity in Tenyin Holding Sdn. Bhd. pursuant to Section 8(4) of the Companies Act 2016.