Posted by kakashit > 2015-06-08 19:26 | Report Abuse
个人觉得阿发白咖啡不是很成功,从品牌来讲当然是成功,可是却花了一大笔钱来打广告(阿牛赚很大哦)
毕竟喝咖啡还是要回到口味,抓住消费者的胃才是最重要。
Milo的成功品牌塑造固然很重要,但是雀巢一直以来都有投入经研,不断的改良配方,如现在的Protomalt。现在的Milo却是比以前好喝多了。
而阿发白咖啡给我的感觉是如果没有印上阿发的logo,就像杂mark罢了。
你看益昌(Aik Cheung)和泽合(checkhup),广告不多打,但人家是以选用优质的咖啡豆来做市场定位,一样可以买到好价,一包要rm15以上。
如果阿发不专心搞好口味,而是一直打广告来维持市场份额,如此庞大的开销,长久下去也不是办法。
你知道啦,华人的胃口是最叼的。
No result.
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Mercury Securities Research
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save malaysia!
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The Alpha Trader
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BFM Podcast
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CS Tan
4.9 / 5.0
This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
AC Gan
188 posts
Posted by AC Gan > 2015-05-27 13:57 | Report Abuse
Good Sharing & Analysis... Syabas !