Oldtown’s total number of café outlets fell to 231 outlets (from 234 outlets in 4QFY17), following the closure several local outlets amid rising cost of business and tepid consumer sentiment in Malaysia. The group has also expanded its regional footprint with the opening of four new café outlets in Singapore, Indonesia and China in the current quarter.
Going forward, Oldtown is expected to complete the revamping of its outlets (i.e.: new store design) and add eight new café outlets locally. Meanwhile, China and Indo-China markets will remain as Oldtown’s primary expansion targets as the group seeks to overcome the persisting headwinds of sluggish consumer sentiment back home.
In the FMCG segment, Oldtown continues be unrivalled as the No. 1 white coffee brand across its key markets (i.e.: Malaysia, Hong Kong and Singapore), while newly released products like the ‘Less sugar variant’ saw positive feedback after the launching in regional markets, in tandem with increasing health awareness among consumers.
In the near term, we expect export sales to remain as the segment’s major revenue growth driver, underpinned by i) rising trend of e-commerce transactions, ii) Oldtown’s strategic positioning in notable e-commerce platforms like 11street, Lazada, Taobao and Tmall, iii) strong revenue growth from China - estimated 20.0%-30.0% growth, and iv) aggressive marketing and promotional activities to maintain the ‘Oldtown’ brand name as one of the leading household coffee producer.
Although the reported results were under our estimates, we leave our earnings forecast unchanged and we maintain our HOLD recommendation on Oldtown with a higher target price of RM2.95 (from RM2.80). The lift was attributed to a higher target PER of 18.0x (from 17.0x) to its unchanged FY18 EPS of 16.3 sen, in tandem with the higher valuations of sector giants like Nestle and Dutch Lady.
Nevertheless, Oldtown’s valuations are already fair at the current juncture as the group’s forward FY18 PER of 16.9x is close to the industry average PER of 17.0x, indicating limited upside, in our view.
Risk to our recommendation and target price include inability to replicate identical food quality and services across its café outlets. Any deterioration of its outlets’ service or food quality will result in a negative impression on the group’s overall brand’s image. Failure to meet or exceed customer’s dining expectations will cause Oldtown to lose its existing market share. Any fluctuation on global commodity prices such as coffee beans and sugar – the main raw materials, will also disrupt earnings growth and margins going forward.
Source: Mplus Research - 28 Aug 2017
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