1) Proton and Perodua most vulnerable. Proton sales may slip further given the declining interest in the marque and the absence of new models until the Proton Boyue. Perodua's sales growth target of 2–3% will be hard fought. This target has weighed the anticipated volume boost from the new Myvi (which has seen tremendous success, with 36K in bookings and 11K deliveries to mid-January) in addition to the stringent approval process faced by its buyers (Perodua said less than half of loan applications go through compared to >60% in better times). Affordability is still a major factor for its buyers with close to 90% of Perodua cars priced below RM55K.
2) Minor reprieve from counter strategies. We understand dealers have put forward alternatives such as leasing arrangements and company-owned financing, although the number of buyers to opt away from the conventional bank loan is still few.
3) Auto sales are still tepid. We note that monthly sales in 2017 often fell to an unexciting baseline in the absence of a seasonal boost. The monthly average for the year was flat from 2016 (at 48K/month), and the five months which saw sales exceed that level had benefited from a seasonal upswing.
Source: AmInvest Research - 26 Jan 2018
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SIMECreated by mirama | Aug 30, 2018
Created by mirama | Aug 30, 2018