Sources: The Star

"PETALING JAYA: AIRASIA Group Bhd is in talks to sell 10% of its shares to South Korea’s third largest conglomerate SK Corp.

The stake sale will take place through a private placement of new AirAsia shares at RM1 a share, said sources."

In private placement, normally the offered price should be cheaper than the market price. Many will ask, why SK Corp willing to buy at RM 1 per share while the market price for Airasia is only RM 0.8x. 

Lets look at the following example:
Airasia total number of shares are 3,342,000,000. 
10% of Airasia stake = 342,000,000.
Airasia average daily volume (4 weeks) = 74,622,476

If SK Corp want to buy 10% Airasia stakes via open market, based on the total average daily volume, they have to continuous "BUY ONLY" the share in the open market for 5 days. Imagine these 5 days have this "Big Buyer" keep buying, what will happen to Airasia stock price? By the time they managed to accumulate 10% of Airasia stake, their average cost price maybe RM 1.50~RM 2.00 per share? Therefore, it is explainable why they willing to pay RM 1 per share while market price only RM 0.8x if they are confident and bullish on Airasia.

DISCLAIMER: THE ABOVE INFORMATION SOLELY BASED ON PERSONAL OPINION FOR RESEARCH, DISCUSSION AND EDUCATIONAL PURPOSE ONLY. THE ABOVE INFORMATION IS NEVER INTENDED TO BE A BUY/SELL CALL OPINION.

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