Nothing Lasts: Forever 21 | I3investor

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Nothing Lasts: Forever 21

Tan KW

Publish date: Wed, 02 Oct 2019, 12:54 PM

02-Oct-19 12:30

Nothing

Forever 21 is yet another major brand that has struggled to survive in changing times. Them filing for bankruptcy reflects a shift in the way young people shop. There are lessons to be learned here about shopping behavior, generational gaps, and how some brands - no matter how huge - can lose their market share in a short amount of time.

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