BFM Podcast

The Data Behind Travel Marketing

Tan KW
Publish date: Fri, 08 Nov 2019, 10:59 AM

Alexander Steenbakkers-Noffke, Koddi

08-Nov-19 10:00

The

Travel isn’t what it used to be. With so much data at a marketer’s disposal, the travel industry has now become a highly-customizable one. We speak to Koddi’s Alexander Steenbakkers-Noffke about using data the right way, common misconceptions, as well as how tech has changed the way we travel.

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