BFM Podcast

Don't Put Social Commerce on the Backburner

Tan KW
Publish date: Tue, 14 Jul 2020, 04:22 PM

14-Jul-20 12:45

Don’t

Social shopping is having its moment in the sun as people spend more time flicking through their Instagram and Snapchat feeds. However, as lockdown eases to varying degrees around the globe and people start to feel more comfortable visiting physical stores again, brands would be foolish to put e-commerce on the backburner.

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