BFM Podcast
When Rebranding Goes Wrong
22-Feb-22 12:00
Alleena Abdullah, Founder, Yellow Tree Malaysia
“Meta. Metamates. Me." A new set of corporate values announced by Facebook last week, was ridiculed by its employees. We discuss what went wrong at Meta, and why company morale cannot be boosted by a slogan change, or a rebranding exercise.
Image Credit: Shutterstock | Sergei Elagin
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
