BFM Podcast
Market Research, Emotions, And More
11-Apr-22 11:00
Dr Duane Varan, CEO & Founder , MediaScience
When it comes to advertising and marketing, one of the most important points to hit a customer is their heart. Utilising and understanding emotions in advertising could be the make-or-break moment to push that campaign and product into greater success. So how do you use emotions to go beyond market research? Dr. Duane Varan, CEO and founder of neurometric lab-based research company MediaScience, explains that and more.
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Ride The Bull Short The Bear
CS Tan
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
