27-May-22 12:00

Yash Reddy, Chief Business Officer (APAC & EMEA), MoEngage

There's been a lot of talk about the Metaverse's potential to redefine business, but how much of it is just hype? According to experts, not much at all. Unlike previous iterations of virtual water coolers, the Metaverse is quickly turning into the next stage of social media. Hence, businesses need to understand the ways of the Metaverse to engage with its unique brand of consumers.

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