BFM Podcast

How Purpose Leads to Profit

Tan KW
Publish date: Tue, 12 Jul 2022, 02:45 PM
How Purpose Leads to Profit

12-Jul-22 11:00

Rumaizon Abdul Malik, GBA Corporation & | Mohan Alagappar, Ideascape Consulting Group | Andreas Vogiatzakis, AMV Plus Advisory

Ahead of this year's BFM Brandfest, our panel of speakers gives us a sneak peek into the kind of hard, pressing and heated discussions expected on stage next week. Rumaizon Abdul Malik from Ideascape Consulting Group, Mohan Alagappar from GBA Corporation and Andreas Vogiatzakis from AMV Plus Advisory talk to us about the inextricable link between purpose and profit, and how finding the right balance can help brands make money, and a difference. 

Image Credit : Shutterstock | eamesBot

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