NEW YORK/BENGALURU (Aug 22): Meta Platforms said on Tuesday that it is launching the web version of its new text-first social media platform Threads, in a bid to retain professional users and gain an edge over rival X, formerly Twitter.

Threads’ users will be able to access the microblogging platform by logging-in to its website from their computers, Meta Platforms, which owns Facebook and Instagram, said.

Meta CEO Mark Zuckerberg said in a Threads post that the web version would reach users “over the next few days”.

The widely anticipated roll-out could help Threads gain broader acceptance among power users like brands, company accounts, advertisers and journalists, who can now take advantage of the platform by using it on a bigger screen.

Threads, which crossed 100 million sign-ups for the app within five days of its launch on July 5, saw a decline in its popularity, as users returned to the more familiar platform X after the initial rush.

In just over a month, daily active users on Android version of Threads app dropped to 10.3 million, from the peak of 49.3 million, according to a report dated Aug 10 by analytics platform Similarweb.

The company will be adding more functionality to the web experience in the coming weeks, Meta said.