Chinese consumer tech enfant terrible has pledged to build electric cars.

Company founder, CEO and chair Lei Jun revealed the ambition in an open letter issued to mark the company’s tenth birthday.

Labelling the decision “one of the most important … Xiaomi has ever made”, Lei detailed a plan to create a subsidiary, and fund it to the tune of $10bn over a decade. Lei himself will serve as CEO of the new venture and stated: “I am willing to bet my lifelong reputation to fight for Xiaomi vehicles!”

Lei conceded that it’s quite a step up from smartphones and electric scooters to cars, but insisted that Xiaomi has the expertise, cash, and loyal customers necessary to make the venture a success.

Just what will roll out of a Xiaomi factory, and when it will roll, was not discussed.

The company was more forthcoming with details of a new folding smartphone.

The new Mi MIX FOLD boasts an 8.1-inch internal OLED screen at 4:3 and 2960x1440, plus an external 6.5-incher at 2520 x 840. A Qualcomm Snapdragon 888 does the driving for the 5G machine, which packs 5,020mAh of battery capacity in two discrete units, one of which is 2,460mAh and the other 2,560mAh. Xiaomi assures us they’ll both go from zero to 100 percent capacity in 37 minutes.

The main camera can capture 108 megapixels, while an ultra-wide angle shooter gets by at a mere 13MP. Four speakers round things out.

Xiaomi says the device is 27 percent lighter than rival foldables thanks to a cunning U-shaped hinge.

The Mi MIX FOLD. Click to enlarge

The device went on pre-sale in China yesterday, at prices ranging from $1,520 to $1980 depending on memory and storage options.

There’s no word on when the FOLD might go on sale beyond the Middle Kingdom.

The rest of us must make do with the new MI 11 series, which offers a premium “Ultra” model, a more modest “i”-series and the lower-end “Lite”. Xiaomi’s fitness band, the world’s best-selling such device, has also been updated, and the company has a new projector, too. All of the devices mentioned in this paragraph will be sold outside China.

The company has also decided that this flurry of new activity means it needs a new logo.

 

The key design innovation is the addition of the letters “xiaomi” below the company's current logo, says Lei's letter. Which seems a very worthy way to celebrate a decade in business. ®

https://www.theregister.com/2021/03/31/xiaomi_electric_car/