As the streaming rivalry heats up between Spotify, Apple Music and others, Amazon Music has announced the launch of DJ Mode, an on-demand listening experience that blends music with commentary from artists and hosts.

Listeners in the US can opt in today to listen to new, DJ-hosted stations across hip-hop, country and pop, featuring music insights from industry experts and tastemakers, and drop-ins from top artists, plus music facts and trivia from Alexa, Amazon said in a statement.

As of June 10, fans can opt in to experience DJ Mode across three of Amazon Music's top stations - Rap Rotation, Country Heat and All Hits - with additional stations to follow.

The first artist-led DJ Mode is hosted by Billie Eilish, introducing her favorite songs and the stories behind her new album, curated and voiced by the global superstar.

The announcement comes less than a month after Amazon announced it was joining Apple Music and Spotify in offering subscribers access to lossless audio.

 - dpa