Netflix Inc is winding down its DVD rental business, the company said in a blog post on Tuesday, ending the service it started around 25 years ago.

The streaming service said the DVD business had been shrinking and it will not be able to continue to offer quality service. The company will ship the last discs on Sep. 29.

Netflix, which was founded in 1997, started the DVD rental service a year later and would send them with a red envelope which the subscribers could use to return the discs to the company.

  - Reuters