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Multi-Purpose Holdings (1) - Explores online payment Buy

kiasutrader
Publish date: Tue, 08 May 2012, 09:38 AM

- According to news reports, Multi-Purpose Holdings Bhd (MPHB) is in talks with bankers to explore online payment for its number forecasting operations. 

- According to sources, talks are still preliminary.  '

- If the talks were successful, then it would most likely take place after the elections as MPHB would need to get approval from the government first. 

- We view this development positively. However, it is still too early and difficult to quantify the boost to ticket sales from the online payment proposal. 

- We reckon that online payment would allow MPHB to tap new customer markets, which are younger and more computer-savvy. 

- Also, average spending per punter is likely to increase as it would not be cost-efficient to allow a punter to place only a RM1.00 bet through the online payment system. 

- Currently, Pan Malaysian Pools offers Telelink services whereby punters can place bets over the telephone or Telelink terminals. 

- However, punters have to open a Telelink account first. The deposit for the account is at least RM20.00. We believe that Pan Malaysian Pools have more than 220,000 Telelink accounts. 

- We maintain a BUY on MPHB as the group is expected to sell more non-gaming assets. This would transform MPHB into a purer NFO, which would help narrow the valuation gap with Berjaya Sports Toto. 

- Some of MPHB's non-gaming assets include insurance, stock-broking and hotel property assets.  

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