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A quality strategy - appreciating the future earning potentials of wonderful companies

Tan KW
Publish date: Thu, 17 Apr 2014, 10:19 AM
Tan KW
0 470,310
Good.

 

Though Warren Buffett popularized the idea of the moat, he credits partner Charlie Munger for bringing him around to the idea that "it's far better to buy a wonderful company at a fair price than a fair company at a wonderful price."


A quality strategy is a bet that the market doesn't appreciate wonderful companies enough, particularly their earnings potential many years out. 

As Charlie Munger said, "If a business earns 18% on capital over 20 or 30 years, even if you pay an expensive looking price, you'll end up with one hell of a result." 

(Of course, it's not easy to identify in advance firms that can sustain such high rates of return for so long.)




http://news.morningstar.com/articlenet/article.aspx?id=643125&SR=Yahoo

 

Discussions
1 person likes this. Showing 3 of 3 comments

stockoperator

I agree Good Business with Good Return is the Margin of Safety.

2014-05-21 12:00

stockoperator

One of the Best quotes so far. And i have to read this again and again to remind myself.

2014-06-23 00:12

sunztzhe

stockoperator, Sorry I do not understand what it actually means and don't really know how to apply for investment in BURSA. Please advise

2014-06-23 08:34

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