南洋行家论股
首要传媒唯靠大选激励
目标价：45仙
最新进展:
首要传媒（MEDIA，4502，主板贸服股）截至12月31日末季，净亏3亿7815万2000令吉。同期营业额跌3.9%，报3亿618万9000令吉。
全年而言，净亏扩大至6亿5061万1000令吉；营业额挫7.2%，报11亿9567万2000令吉。
行家建议:
首要传媒的末季表现低于我们预期，也能理解该公司为何没有派息。
广泛来看，该公司仍因客户消费从传统媒体转向数字媒体而受压，且广告开销情绪也疲弱。
电视和印刷业务仍是拖累表现的罪魁祸首，核心亏损分别达7660万和1.187亿令吉。所幸公司采取节约成本举措，以缓冲跌势。
另外，家庭购物业务持续走高，营业额增长超过100%，随着推介更多本地产品，这业务有望在年杪转盈。
我们认为，传统媒体在2018财年的前景仍充满挑战，虽然国内生产总值表现强劲，但却没有转化为更多的广告开销。
不过，接下来的大选是个潜在的亮点，也是唯一的催化剂。
http://www.enanyang.my/news/20180224/首要传媒唯靠大选激励/
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