南洋行家论股
喜力大马股价已反映利好
目标价：18.50令吉
最新进展：
促销成本增加、商业开销时间落差，加上交易伙伴推迟采购至4月初，喜力大马（HEIM，3255，主板消费产品股）截至3月31日首季，净利按年微跌0.44%。
该集团首季净赚4875万6000令吉，或每股净利16.14仙，营业额则按年增10.5%至4亿3381万令吉。
行家建议：
剩余9个月的采购，碰上提高平均售价，营业额可能强劲增长。
同时，产品组合改善和促销与商业开销走低，剩余9个月的赚幅可能改善。
首季业绩符合预期，占全年预测的17%。
我们维持盈利预测、“守住”评级和18.50令吉目标价。
青睐该公司的防御盈利特征，和今明后财年周息率4.6%诱人。
不过，这些已经反映在估值中。
喜力大马现金流强劲和负债率低，约20%，应该可以持续派息。
该公司面临的风险，包括政府上调啤酒税、与关税局的税务纠纷结果负面。这笔数额达5630万令吉，占今财年盈利的20%。
http://www.enanyang.my/news/20180515/喜力大马股价已反映利好/
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