KUALA LUMPUR: Malaysia Airlines is working with Huawei to gain insights into traveller preferences and effectively analyse market trends.

In a statement today, Malaysia Airlines said Huawei Consumer Cloud Services' advanced digital solutions will enable Malaysia Airlines to enhance its customer-centric service approach.

Through the Petal Ads marketing platform, Huawei Consumer Cloud Services will provide advertising, marketing and traffic monetisation services for Malaysia Airlines, facilitating its expansion into the Chinese market.

The strategic relationship underscores the companies' dedication to meeting diverse consumer needs, empowering Malaysia Airlines to deploy data-driven personalised recommendations and targeted ad placements to enhance its customised marketing strategies.

In return, Malaysia Airlines will also leverage the Huawei Consumer Cloud Services Advertising Platform to enhance its brand and services in the Chinese market, optimise customer experience, and further draw Chinese travellers to choose Malaysia Airlines for their travel needs.

Malaysia Aviation Group (MAG) chief executive officer Ahmad Luqman Mohd Azmi said this strategic partnership aims to elevate its efforts in customer engagement by providing highly personalised experiences and innovative solutions tailored to meet the unique needs of the market.

"We are delighted to join forces with Huawei by leveraging their digital capabilities to expand our reach within the APAC region," he added.

He said the strategic partnership aims to elevate its efforts in customer engagement by providing highly personalised experiences and innovative solutions tailored to meet the unique needs of the market.

Huawei Director of Cloud Service Business Growth Vincent Wen said through collaborative efforts focused on localised strategies and by harnessing Huawei's robust brand presence and marketing channels in China, Malaysia Airlines can significantly enhance its visibility and market penetration among Chinese travellers.

This strategic alignment between Huawei and Malaysia Airlines combines technological prowess, market expertise, and innovation, opening up exciting opportunities in the dynamic Chinese tourism landscape.

The partnership also aims to drive young people to explore the world and broaden their horizons through the airline's MHexplorer product by leveraging Huawei Consumer Cloud Services, enabling the airline to promote various perks and offerings to the Chinese and Asia-Pacific market.

https://www.nst.com.my/business/corporate/2024/06/1067185/malaysia-airlines-work-huawei-gain-insights-traveller-preferences