MELAKA: Malaysian exporters must remain vigilant and prepared for developments in international markets to swiftly adapt and enhance the country’s export strategy, says Matrade.

Its chairman Datuk Seri Reezal Merican Naina Merican said the shift towards digital marketing, trade and cross-border business has resulted in the export sector experiencing more challenges.

“We cannot limit trade promotion to external markets. It must reach the grassroots level.

“This is why we hold Export Day to share insights on preparation, market intelligence and access.

“With 49 Matrade offices worldwide, we can network with local chambers of commerce effectively.

“Policy changes require a rapid response to adjust export strategies. Our previous export record was RM1.42 trillion,” he said at the opening of Export Day 2024 at the Melaka International Trade Centre in Ayer Keroh yesterday, Bernama reported.

The event was launched by Chief Minister Datuk Seri Ab Rauf Yusoh.

Melaka state financial officer Datuk Salhah Salleh, Matrade chief executive officer Datuk Mohd Mustafa Abdul Aziz and Invest Melaka CEO Datuk Ginie Lim were also present.

Reezal Merican also highlighted the need for exporters to explore new markets beyond traditional ones.

“African countries, for example, with a population of 1.4 billion, present opportunities for market entry with certain tariff concessions,” he said.

Export Day 2024 aims to empower micro, small and medium enterprises in Malaysia.

The collaboration with five state governments provides a platform for exporters to develop and introduce high-quality products and services to the global market.

“We chose Melaka as the starting point because of its political stability, which boosts the effectiveness of the delivery system and gives local authorities clear direction.

“The state’s success in attracting RM6bil in direct investment last year demonstrates its appeal to investors,” Reezal Merican added.

https://www.thestar.com.my/news/nation/2024/07/03/stay-on-your-toes-exporters-told