DAEM Sdn Bhd, a leading innovator in the food service industry, has recently unveiled its groundbreaking concept, Daem Meat Nomads, which is poised to mark a significant milestone in Malaysia’s mobile food service landscape.

The launch event took place during the International Islamic Tourism and Trade Fair (IITTF) 2024 at the Melaka International Trade Centre (MITC). The event was attended by industry leaders, government officials, and food enthusiasts eager to witness the unveiling of this innovative meat truck concept.

Daem Meat Nomads represents a fusion of traditional meat preparation techniques with modern mobile food service technology. The concept aims to bring high-quality, halal-certified meat products directly to consumers across various locations, events and communities.

“Daem Meat Nomads is not just a food truck; it’s a mobile culinary experience that brings the finest meat selections to the doorstep of our customers,” Daem’s chairman Tan Sri Syed Zainal Abidin Syed Mohd Tahir pointed out at the launch.

“We are proud to introduce this innovative concept that aligns with the evolving needs of modern consumers while maintaining the highest standards of quality and halal compliance.”

The Daem Meat Nomads’ truck is equipped with state-of-the-art food preparation and storage facilities, thus ensuring that all meat products maintain their freshness and quality throughout the day.

The menu offers a diverse range of meat options from traditional favourites to innovative recipes that cater to various tastes and preferences.

During the launch event, Perbadanan Usahawan Nasional Bhd (PUNB) chairman Tan Sri Acryl Sani Abdullah Sani praised the initiative by highlighting its potential impact on the local economy and entrepreneurship landscape.

“This initiative by Daem exemplifies the kind of innovation and entrepreneurial spirit essential for economic growth. It not only creates new business opportunities but also supports the development of the food service industry and tourism.”

The launch of Daem Meat Nomads at IITTF 2024 strategically positions the concept to capture the attention of both local and international visitors.

The fair serves as an ideal platform to showcase Daem’s innovative food service model to a diverse audience while potentially opening doors for expansion beyond Malaysian borders.

As part of its commitment to quality and customer satisfaction, Daem Meat Nomads will initially operate in select locations around Selangor and Kuala Lumpur with plans for gradual expansion to other major cities in Malaysia.

The company also hinted at potential franchising opportunities in the future by allowing entrepreneurs to be part of this exciting venture.

The introduction of Daem Meat Nomads is expected to create ripples in the food service industry by challenging traditional concepts of food trucks and mobile eateries.

With its focus on premium meat products and innovative service model, Daem Meat Nomads is poised to carve out a unique niche in the competitive food service market. - Aug 5, 2024

https://focusmalaysia.my/innovative-farm-to-door-meat-truck-concept-to-revolutionise-mobile-food-service-industry/