The visionary founder of BONIA and Bonia Corporation Berhad, Chiang Sang Sem has been involved in the leatherwear industry for over 50 years. Drawing on his in-depth knowledge, savoirfaire and industry experience, he continues to spearhead business development for the Bonia Groups brands and licenses while overseeing corporate strategy, plans and policies. He travels regularly around Europe and Asia to obtain the latest updates on fashion trends and technological changes in leatherwear and fashion accessories industry.

Chiang Sang Sem has family relationships with Datuk Chiang Heng Kieng, Dato' Sri Chiang Fong Tat, Dato' Sri Chiang Fong Seng, Chiang May Ling and Chiang Fong Xiang (all are Directors/Alternate Director of Bonia Corporation Berhad)

Chiang Sang Sem is also:
1.  a director and direct substantial shareholder of Bonia Holdings Sdn. Bhd. ("BHSB"); and
2.  a director and sole shareholder of Freeway Team Sdn. Bhd. ("FTSB")
Both BHSB and FTSB are major shareholders of Bonia Corporation Berhad

None

Bonia Corporation Berhad:
Direct interest - 21,990,040 ordinary shares 
Indirect interest - 124,806,297 ordinary shares

Jeco (Pte) Limited (70%-owned subsidiary of Bonia Corporation Berhad):
Indirect interest - 50,000 ordinary shares

SBG Holdings Sdn. Bhd. (70%-owned subsidiary of Bonia Corporation Berhad):
Indirect interest - 16,538,130 ordinary shares