KUALA LUMPUR: AppAsia Bhd has sealed an agreement with Telekom Malaysia Bhd to develop the Yellow Pages digital platform for an initial five years.
This follows earlier reports that AppAsia might have bagged a deal valued as much as RM2 billion with TM.
As part of the agreement, AppAsia would take control of TM's fixed line business pages which is parked under the iconic Yellow Pages, sources said.
AppAsia had been tasked to revamp Yellow Pages to help TM crack the estimated RM2.25 billion digital advertising industry, the sources added.
AppAsia said its wholly-owned AppAsia Tech Sdn Bhd (ATSB), had signed an agreement with TM️'s unit TM Info-Media Sdn Bhd (TMIM) to develop, market and promote the Yellow Pages digital platform for the initial period of five years.
TMIM will provide the content and database to the Yellow Pages digital platform, develop the sales distribution channel and market the platform, including to existing and new business customers of TM,
TMIM and ATSB will be sharing the revenue generated from the platform in accordance with the stipulated sharing ratio, the filing said.
Yellow Pages is a leading digital business directory in Malaysia owned by TMIM and has a 500,000-strong business directory easily searchable online.
The agreement was expected to transform the Yellow Pages Business Directory into a fully-fledged digital classified platform with an online ecosystem of its own and a payment gateway using the latest artificial intelligence and big data technologies, said the Bursa filing.
It is also expected to have a material financial impact on the future earnings of AppAsia as it will enable the company to have access to a large customer base that in turn will help it establish a big role in Malaysia's RM2.3 billion digital advertising industry.
AppAsia's shares added 7.5 sen, or 10.2 per cent, to 81 sen yesterday.
Meanwhile, it is understood that Pelaburan Mara Bhd (PMB), which has been gradually increasing its stake in AppAsia, had played a pivotal role in AppAsia securing the deal.
@ JXnotJAX with Mara's help, can econfirm become something compulsory for audit firms moving forward?
It doesn't need Mara. Mara is merely one substantial shareholder. The eConfirm has been endorsed by the industry. This will be the reference point for it to take off to regional countries. Dont forget, major audit entities also have Asean presence, if not bigger regions. That is enough for now. With eConform having its own legs to grow, I am sure Appasia is moving to other stuff, including the rumored work with TM. Estimates for the next two months should be around 90-110 in price. Dont forget, Rakuten was among first top funds to identify its potential. Maybe Credit Suisse will also be eyeing a piece of the pie.
@High5 KUALA LUMPUR: AppAsia Bhd has sealed an agreement with Telekom Malaysia Bhd to develop the Yellow Pages digital platform for an initial five years.
For all all it's worth, the Yellow Pages before advent of the Internet is the default reference for businesses and over the previous millienia, it has collated a huge database of businesses in various categories. If you look carefully into it, that is the content TM is touting. If this can be digitised, imagine the database of information to various businesses that can be categorised, for advertisers to reach out to. In investing, I think there is no need to feel panic when the market is red. If you know your stuff and rely less on rumours from people who know next to nothing, then youdont have to worry. Just rely on the facts. Look into the past and how search engines grow - before Google, there were many others - Yahoo, Netscape, Metacrawler and even one Dogpile which runs several search engines in one search. What is Dogpile doing that others are not? Deep mining the engines (database) of those engines. Today, Google does that with new technology. When Google started, would you have given it any chance if it was ranked between Yahoo, Netscape, or even Metacrawler?
Take a look at YellowPages.my. The word "food" alone shows over 8,000 different SMEs search result. If they sign up for the minimum advertisement plan, that's already RM4.6m generated from food listing alone.
While I agree many will use Google instead, but some SMEs do rely on some sort of directory when they want to search for suppliers and large-scale partnerships/clients. The current YellowPages website does my head in. Hopefully AsiaApp will revamp it to be a better one.
"The positive news on the potential collaboration agreement with Telekom Malaysia Bhd to promote the Yellow Pages digital platform in Malaysia is likely to see follow though buying, hence we expect the share price to chart new highs possibly hitting the RM1.00 level"
Luckily didn't proceed to buy @ 0.81 based on the notification received this morning.............
when u think it will up, it will become drop, when u expected drop, it will up suddenly, this we call Bursa , pepermen just talk cock, dont only see Monday , still have another 4 days, 1 day trade not suit u , dont keep listen what ppl say , u need know what u invest and buy , once u buy believe ur self, 别人说几句 就动摇你的信心 , 那你还玩股票? 输死你咯 ,心态不好,你怎赢 , 等下大起的时候你说早知道不要卖, 没有如果,如果你知道 你就是富豪了 OK
today market all red, drop also is common thing la, when up the sozai peperland hide in toilet, drop then come out bark, this kind of ppl always make chaos ,pity this poor uncle
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This book is the result of the author's many years of experience and observation throughout his 26 years in the stockbroking industry. It was written for general public to learn to invest based on facts and not on fantasies or hearsay....
paperplane
21,685 posts
Posted by paperplane > 2020-09-07 08:07 | Report Abuse
sorry,thts not me. someone jealous on me, keep faking me