KLSE (MYR): E&O (3417)
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SaturnRevolution
43 posts
Posted by SaturnRevolution > 2014-04-27 21:01 | Report Abuse
With the mulling of the merger for PNB properties, this will be in a way similar to the exercise that the financial Instituition did many years ago when they consolidated to top 10 and then top 6 banks. One of the key areas of bank status and position is determined by the lending base.
In the case, in the property developer sector, one way to do this will be bottom up exercise. A bottom up exercise will see each of the conglomerate spring clean it's subsidiary and align them first to the main objective. This will ensure that all the numbers contributing to the topline will be protected with greater efficiency with their merger and consolidate their assets and Landbank. The assets and Landbank will then be the key measurement of the status and position for the property developer's standing.
Once the exercise is completed at tier 1, the success measurement will be seen in the bottomline due to efficient use of asset and measured over ROA. Tier 2 will then align to the larger picture of positioning by PNB. The positioning here will determine how they would align the category of property eg low cost, high end, lifestyle, so on. In their case I believe it will be mid end, high end and lifestyle. Lifestyle and positioning presence in Penang will be the main reason for SDPB to take on E&O in the first place . Pls take note high end and lifestyle is re categorize and are different again. This will be similar to throwing value adds to justify the high cost of properties we are currently experiencing.
Once Tier 1 & 2 has completed, then only the main absorption into the parent company can happen. Even then, the change will be from the name of the company to the category mentioned only as I Do Not foresee all falling into one super conglomerate that will bound to fail on management and execution!!