SENHENG NEW RETAIL BERHAD

KLSE (MYR): SENHENG (5305)

You're accessing 15 mins delay data. Turn on live stream now to enjoy real-time data!

Last Price

0.00

Today's Change

0.00 (0.00%)

Day's Change

0.00 - 0.00

Trading Volume

0


3 people like this.

1,353 comment(s). Last comment by donthaveregrets 1 week ago

Income

10,249 posts

Posted by Income > 2023-01-30 15:15 | Report Abuse

Makan kerang?

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:44 | Report Abuse

mantap

LIST OF TOP 30 LARGEST SECURITIES ACCOUNTS HOLDERS
No. Name Shares
Held
Percentage
(%)
1 SQ DIGITAL SDN BHD 869,600,000 57.973
2 LIM KIM CHIENG 80,300,000 5.353
3 LIM KIM HENG 80,300,000 5.353
4 LIM KIM YEW 80,300,000 5.353
5 CITIGROUP NOMINEES (TEMPATAN) SDN BHD EMPLOYEES PROVIDENT FUND
BOARD (PHEIM)
10,834,800 0.722
6 CITIGROUP NOMINEES (ASING) SDN BHD CBNY FOR NORGES BANK (FI 17) 10,412,400 0.694
7 DB (MALAYSIA) NOMINEE (TEMPATAN) SENDIRIAN BERHAD DEUTSCHE TRUSTEES
MALAYSIA BERHAD FOR EASTSPRING INVESTMENTSSMALL-CAP FUND
9,502,000 0.633
8 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LSF)
8,951,400 0.596
9 YAYASAN ISLAM TERENGGANU 8,000,000 0.533
10 MAYBANK NOMINEES (TEMPATAN) SDN BHD MAYBANK TRUSTEE BERHAD FOR
DANA MAKMUR PHEIM (211901)
6,281,300 0.418
11 MAJLIS AGAMA ISLAM NEGERI SEMBILAN 5,000,000 0.333
12 ITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LEEF)
4,743,300 0.316
13 SHIN KAM SUN 4,000,000 0.266
14 MAYBANK NOMINEES (TEMPATAN) SDN BHD PLEDGED SECURITIES ACCOUNT FOR
VFIVE GROUP SDN BHD
3,112,200 0.207
15 MAYBANK NOMINEES (TEMPATAN) SDN BHD MAYBANK TRUSTEES BERHAD FOR
BIMB I GROWTH FUND (940160)
3,050,000 0.203
16 LIM KIM HENG 3,000,000 0.200
17 CITIGROUP NOMINEES (TEMPATAN) SDN BHD EMPLOYEES PROVIDENT FUND BOARD 2,997,700 0.199
18 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LPF)
2,816,900 0.187
19 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (DR)
2,603,800 0.173
20 CITIGROUP NOMINEES (TEMPATAN) SDN BHD KUMPULAN WANG PERSARAAN
(DIPERBADANKAN) (ESPRING ABSR EQ)
2,500,000 0.166
21 CITIGROUP NOMINEES (ASING) SDN BHD CEP FOR PHEIM SICAV-SIF 2,266,900 0.151
22 DZUHAIRI BIN JAAFAR THANI 2,199,000 0.146
23 DB (MALAYSIA) NOMINEE (TEMPATAN) SENDIRIAN BERHAD DEUTSCHE TRUSTEES
MALAYSIA BERHAD FOR EASTSPRING INVESTMENTSEQUITY INCOME FUND
2,197,200 0.146
24 CHIA SEONG POW 2,000,000 0.133
25 LIM WEE CHAI 2,000,000 0.133
26 TAN HO KENG 2,000,000 0.133
27 MEDILIANCE (M) SDN BHD 1,940,000 0.129
28 AMANAHRAYA TRUSTEES BERHAD BIMB I FLEXI FUND 1,871,000 0.124
29 ZACKRI RADZI TAN 1,869,000 0.124
30 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LGF)
1,853,500 0.123
Total 1,218,502,400 81.233

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:44 | Report Abuse

mantap

LIST OF TOP 30 LARGEST SECURITIES ACCOUNTS HOLDERS
No. Name Shares
Held
Percentage
(%)
1 SQ DIGITAL SDN BHD 869,600,000 57.973
2 LIM KIM CHIENG 80,300,000 5.353
3 LIM KIM HENG 80,300,000 5.353
4 LIM KIM YEW 80,300,000 5.353
5 CITIGROUP NOMINEES (TEMPATAN) SDN BHD EMPLOYEES PROVIDENT FUND
BOARD (PHEIM)
10,834,800 0.722
6 CITIGROUP NOMINEES (ASING) SDN BHD CBNY FOR NORGES BANK (FI 17) 10,412,400 0.694
7 DB (MALAYSIA) NOMINEE (TEMPATAN) SENDIRIAN BERHAD DEUTSCHE TRUSTEES
MALAYSIA BERHAD FOR EASTSPRING INVESTMENTSSMALL-CAP FUND
9,502,000 0.633
8 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LSF)
8,951,400 0.596
9 YAYASAN ISLAM TERENGGANU 8,000,000 0.533
10 MAYBANK NOMINEES (TEMPATAN) SDN BHD MAYBANK TRUSTEE BERHAD FOR
DANA MAKMUR PHEIM (211901)
6,281,300 0.418
11 MAJLIS AGAMA ISLAM NEGERI SEMBILAN 5,000,000 0.333
12 ITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LEEF)
4,743,300 0.316
13 SHIN KAM SUN 4,000,000 0.266
14 MAYBANK NOMINEES (TEMPATAN) SDN BHD PLEDGED SECURITIES ACCOUNT FOR
VFIVE GROUP SDN BHD
3,112,200 0.207
15 MAYBANK NOMINEES (TEMPATAN) SDN BHD MAYBANK TRUSTEES BERHAD FOR
BIMB I GROWTH FUND (940160)
3,050,000 0.203
16 LIM KIM HENG 3,000,000 0.200
17 CITIGROUP NOMINEES (TEMPATAN) SDN BHD EMPLOYEES PROVIDENT FUND BOARD 2,997,700 0.199
18 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LPF)
2,816,900 0.187
19 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (DR)
2,603,800 0.173
20 CITIGROUP NOMINEES (TEMPATAN) SDN BHD KUMPULAN WANG PERSARAAN
(DIPERBADANKAN) (ESPRING ABSR EQ)
2,500,000 0.166
21 CITIGROUP NOMINEES (ASING) SDN BHD CEP FOR PHEIM SICAV-SIF 2,266,900 0.151
22 DZUHAIRI BIN JAAFAR THANI 2,199,000 0.146
23 DB (MALAYSIA) NOMINEE (TEMPATAN) SENDIRIAN BERHAD DEUTSCHE TRUSTEES
MALAYSIA BERHAD FOR EASTSPRING INVESTMENTSEQUITY INCOME FUND
2,197,200 0.146
24 CHIA SEONG POW 2,000,000 0.133
25 LIM WEE CHAI 2,000,000 0.133
26 TAN HO KENG 2,000,000 0.133
27 MEDILIANCE (M) SDN BHD 1,940,000 0.129
28 AMANAHRAYA TRUSTEES BERHAD BIMB I FLEXI FUND 1,871,000 0.124
29 ZACKRI RADZI TAN 1,869,000 0.124
30 CITIGROUP NOMINEES (TEMPATAN) SDN BHD GREAT EASTERN LIFE ASSURANCE
(MALAYSIA) BERHAD (LGF)
1,853,500 0.123
Total 1,218,502,400 81.233

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:45 | Report Abuse

Senheng New Retail Bhd
Malaysia’s largest E&E retailer
■ We initiate coverage on Senheng, Malaysia’s largest consumer E&E retailer
with 105 outlets nationwide, with an Add rating.
■ We project a net profit CAGR of 13% (FY21-24F), driven by: i) 18% growth in
physical retail area, ii) steady SSSG, and iii) robust growth in online sales.
■ Our TP of RM1.00 is based on 17.4x CY23F P/E (a 20% discount to CGSCIMB’s consumer discretionary sector’s 5-year mean P/E of 21.8x).
Largest chain retailer of consumer E&E products in Malaysia
Senheng New Retail Bhd (Senheng) is Malaysia’s largest consumer electrical and
electronics (E&E) retailer by revenue (report by Smith Zander in 2021), with a total of 105
outlets nationwide as at end-2021. Besides physical stores (accounted for 89.2% of FY21
revenue), Senheng retails products via online retail channels, including its self-operated
app and online store, as well as third-party marketplaces Shopee and Lazada.
Differentiating itself through a seamless retail model
Despite a highly competitive operating environment in the consumer E&E retail space,
Senheng’s key advantage is its “seamless retail model” with full integration of its physical,
online and backend operations (in-house logistics network), in our view. Since 2014,
Senheng uses business intelligence to drive business decision-making, while providing
uniform pricing across all sales channels (omnichannel marketing). Its sales are backed
by its strong PlusOne loyalty programme (c.90% of its FY21 revenue).
Strong operating scale with wide range of products
Over the years, Senheng has built a solid standing and strong operating scale, leveraging
on its economies of scale and established relationships with brand principals to offer a
wide range of consumer E&E products across all key segments (home appliances, digital
gadgets and audio-visual equipment) — it carried c.10k stock keeping units (SKUs) from
>280 brands (May 2021). In our view, this is a differentiating factor, as it is able to cater
to consumers’ E&E needs via a wide product offering (vs. competitors).
Future strategies to cement its market leadership position
We project Senheng to post 12.7% revenue and 13.4% core net profit CAGR over FY21-
24F, backed by an 18.1% CAGR in retail floor space and 10.1% CAGR in online channel
revenue. Our forecasts are based on its near-to-medium-term strategies, including: i)
upgrading/expanding its physical stores, ii) growing its exclusive and own-brand product
portfolio, iii) better membership stickiness by enhancing PlusOne, and iv) upgrading its
physical and digital backend infrastructure leading to better operational efficiencies.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:46 | Report Abuse

Malaysia’s largest E&E retailer
INVESTMENT THESIS
Malaysia’s largest consumer E&E retailer
Senheng is Malaysia’s largest consumer electrical and electronic (E&E) retail
chain operator in Malaysia in terms of revenue (2021), according to Smith
Zander, a specialist research and strategy consulting firm. As at end-2021,
Senheng operated a total of 105 physical stores covering approximately 816,952
sq ft across every state in Malaysia under five different store concepts: i) “Grand
Senheng Elite”, ii) “Grand Senheng”, iii) “Senheng”, iv) “senQ” and v) Grand
senQ.
Based on the findings of Smith Zander’s industry research, as at May 2021,
Senheng had a revenue market share of 12.6% in home appliance retail sales in
Malaysia, 0.94% market share in digital gadget retail sales, and 2.57% market
share of audio visual equipment retail sales.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:46 | Report Abuse

Driving sales and future-proofing its business by
implementing a seamless retail business model
Senheng’s key strength lies in its seamless business model which began in
2017. Under this business model, it focuses on investing in its capabilities to
build and integrate both its online and offline retail presence (creating an
omnichannel approach). This is to provide customers with a consistent,
convenient and comfortable shopping experience across all of its sales channels
(including digital). For example, all product sales (available items for sale, selling
prices etc.) and promotional activities are conducted universal across all its
sales platforms.
This business model has shown positive results, as Senheng was able to grow
its revenue base at a CAGR of 10.1% over 2016-2021 despite gradually closing
physical outlets during the period (it had 105 outlets as at end-FY21 vs. 125
outlets as at end-FY16). We also note that Senheng recorded an improvement
in average annual revenue per outlet from c.RM7.6m in 2016 to RM12.3m in
2021.
Going forward, Senheng has stated its plans to continue building on its position
of strength by enhancing its shopping experience via i) upgrading/expanding its
physical retail stores, ii) improving its online touchpoints (website and app), and
iii) expanding its exclusive brand and SKU portfolios.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:46 | Report Abuse

Strong and longstanding PlusOne loyalty programme
membership base
Despite operating in a highly competitive consumer E&E retail market, Senheng
has been successful in growing its sales over the years, thanks to its longstanding loyalty programme, PlusOne. Since this programme was launched in
2002, Senheng has grown its member base to 3.3m (end-2021), recording a 5-
year CAGR of 7.8% over FY16-21. In FY18-21, sales generated from PlusOne
members contributed 90.0-97.5% to Senheng’s total revenue

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:47 | Report Abuse

We understand that Senheng attracts recurring purchases from its members by
offering various incentives. The incentives, which vary according to tier, include:
i) extended warranty coverage of up to 24 months on top of
manufacturers’ standard warranty period,
ii) reward points/credit tokens redemption and collection,
iii) rebates, and
iv) exclusive members’ day promotions.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:47 | Report Abuse

In addition to being able to leverage on recurring sales from its member base,
Senheng is able to utilise the data obtained to understand its customers’ buying
patterns. In our view, this allows Senheng to: i) optimise marketing and
promotions, ii) preemptive inventory purchasing, and also iii) more effectively
manage warranty risks.
Wide product offering to cater for all consumers’ E&E product
needs
With its solid track record and strong operating scale, Senheng has been able to
build established relationships with brand principals across the years. This
allows Senheng to carry a wide range of consumer E&E products across all key
segments such as home appliances, digital gadgets and audio visual
equipment — it carried c.10k stock keeping units (SKUs) from >280 brands (May
2021). In our view, this is a differentiating factor, as it able to cater for all
consumers’ E&E product purchases across various product segments. This is
compared to its other competitors, which may not have the operating scale to
carry such a diverse product range across all consumer E&E segments while
offering a competitive price.
Operational excellence supported by established physical and
digital backend infrastructure
Another key differentiating factor for Senheng compared with other consumer
E&E retailers is its extensive and established logistics network. To support its
chain of stores nationwide (>100 physical stores) and online sales channels, Senheng adopted a centralised logistics model in 2018; its central distribution
centre (CDC) is located in Klang, Selangor, and supported by eight other
regional hubs located throughout Malaysia. This centralised network allows
Senheng to accept deliveries of products from suppliers at one location and
lowers the cost of fulfillment by its suppliers, translating to lower per product
costs for Senheng, thereby allowing the company to increase its price
competitiveness. Also, Senheng’s wide distribution network enhances its ability
to deliver the products it sells on any sales channel to its customers nationwide
in a prompt manner.
Going forward, Senheng aims to further improve its warehousing capacity and
logistics network by: i) expanding its Kota Kinabalu regional hub by 1H22F, ii)
relocating its Kuching regional hub to a larger warehouse by 1H22F, and iii)
constructing a regional hub in Bintulu to support its stores in Bintulu, Sibu and
Miri

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:48 | Report Abuse

n addition to its physical backend infrastructure, Senheng has also established
a digital infrastructure to optimise data-driven marketing, operational workflow
and enhance its customers’ shopping experience. The company has been on a
digital transformation drive since 2015. Initiatives include:
i) digitalising its data collection and business intelligence
system — interconnected and seamless system allowing datadriven decisions for business operations.
ii) Implementing a fully integrated enterprise resource planning
suite of applications — comprising of a business-to-business (B2B)
portal, delivery management system and warehouse management
system (WMS).
iii) e-commerce, marketing and telemarketing automation software
for its online retail presence
Growth driver 1: Cementing its position of strength by
expanding and upgrading its physical stores
Senheng aims to have the physical presence of a territory champion i.e. by
having the largest floor space and largest variety of products of any E&E retail
outlet within each outlet’s 5km radius. In order to achieve this, Senheng is
looking to either open new outlets or upgrade existing “Senheng”-branded
outlets to “Grand Senheng”, “Grand Senheng Elite” or ‘Grand senQ” branded
stores, which are on average 50%, 200% and 300% larger than the average
“Senheng”-branded store, respectively. The larger store formats will be able to house a wider range of product types and brands, allowing its stores to be onestop shops offering consumers a more varied browsing experience. While
aggressive new store additions are not part of Senheng’s strategy to grow its
revenue and earnings, enhancing its already large retail presence is key to
providing customers with an appealing retail experience, supported by
convenient online sales channels, in our view

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:48 | Report Abuse

Senheng also has in place an employee incentive programme and a franchise
programme that offer store managers the opportunity to operate and/or own their
own physical stores. We believe this further aligns the incentives of its store
managers with those of the company to drive sales and minimise operational
costs.
Growth driver 2: Focusing on growing its digital presence
While online sales made up 8.6% of its FY21 revenue (FY18-21 CAGR of
49.7%), Senheng is confident of growing sales from its digital channel further
through various initiatives. This includes: i) collaborating with online key opinion
leaders (KOLs) to market its products via online sales platform, ii) more
promotional activities on its in-house online sales platforms (website and app) as
well as on third-party e-commerce websites, and iii) enhancing its in-house
online sales channel to provide consumers ease of use. We see Senheng’s
strong digital presence as giving it an edge over mom-and-pup electrical
retailers, most of whom do not have the increasingly important digital presence.
Senheng’s strong digital presence gives it numerous advantages, including the
facilitation of: i) help centre services, ii) warranty claims, and iii) product details
and comparison.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:49 | Report Abuse

We believe Senheng also has an edge over pure e-commerce consumer E&E
retailers, given its: i) renowned and long-standing brand in the market, ii) strong
after sales services, and iii) network of physical retail outlets nationwide that
allow consumers to view and check out any E&E consumer item. Growth driver 3: Future-proofing via other initiatives
We believe Senheng’s medium-to-longer-term sales growth prospects could also
be driven by its newer initiatives, including:
i) Expanding exclusive product distribution
Senheng aims to expand its exclusive brand/product distribution by
bringing in foreign brands with minimal or no prior market presence
in Malaysia. As of May 2021, Senheng was the exclusive distributor
for two China-based international brands in Malaysia: ROBAMbranded kitchen appliances and JIMMY-branded vacuum cleaners
and hair dryers; it has been retailing the two brands since 2020.
Contribution from exclusive product distribution to its total revenue is
small at this juncture. Senheng is on the lookout for other suitable
brands to add to this portfolio, with a focus on kitchen appliances,
home electricals, personal and beauty care appliances, and
Internet-of-Things (IoT) products which it believes have potential in
the Malaysian market.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:50 | Report Abuse

ii) In-house brands
In addition to exclusive product distribution, Senheng is also
exploring adding more in-house brands to its existing product
portfolio. In Aug 2021, it launched its own range of cookware
products under its in-house brand, Delighto. Delighto-branded
products, comprising items such as soup pots, frying pans, sauce
pans and woks, among other things, are all produced by third-party
contract manufacturers. In addition to distribution via its own
physical and online sales channels, Senheng targets to sell
Delighto-branded products to other retailers to expand the brand’s
reach. Over time, we expect Senheng to continue expanding its
house-branded product range, which we believe garners higher
gross margins compared with its existing product portfolio, which are
mostly procured via distributors and wholesalers. iii) Improving the attraction of PlusOne membership via S-Coin
rewards programme
The PlusOne membership programme’s key reward feature are tokens that
consumers earn from purchasing selected products. These tokens are cash
equivalents that could be used to pay for or offset payments for products
purchased with Senheng up to the expiry of the token. Senheng’s reward token
was initially called EZ credit but this was discontinued on 31 May 2021 and
replaced with S-Coin, launched on 1 Jun 2021.
 First phase: Introduction of S-Coin on 1 Jun 2021. PlusOne members
earn S-Coin through purchases of goods and services made on the
recently relaunched Senheng App. S-Coins can be used as cash
equivalents to pay and/or offset payments for products purchased from
Senheng at any time with a validity period of two years.
 Subsequent phase: Enticing third-party merchants (e.g. food &
beverage retailers, leisure services and health, pet, fashion and
sportswear brands) to be part of its Senheng App rewards centre with
the prospect of access to its large PlusOne membership base.
 Long term: Expanding and enhancing its ecosystem to provide other
services and value-added benefits to its PlusOne members to improve
stickiness

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:50 | Report Abuse

Forecasting 3-year net profit CAGR of 13.4% over FY21-24F,
underpinned by stable physical retail sales and robust growth
in online sales
We forecast net profit CAGR of 13.4% over FY21-24F, underpinned by a
revenue CAGR of 12.7% over the same period. We expect the net profit growth
to be driven by a 18.1% CAGR increase in physical retail space area, stable
average revenue per sq ft, and a robust 10.1% CAGR in online channel
revenues over FY21-24F.
Upside catalysts to our forecasts include: i) stronger-than-expected growth in
average revenue per sq ft for its physical sales channel, ii) stronger-thanexpected growth in online sales, and iii) expansion of gross profit margins.
Downside risks to our forecasts include: i) slower spending on consumer
E&E products post-pandemic (i.e. FY22F onwards), ii) lower-than-expected
average revenue per sq ft for its physical retail operations, and iii) slower-than expected growth in online channel sales.

Posted by nightmare007 > 2023-01-30 15:50 | Report Abuse

selepas gagal pasukgb...kini promote senheng pula? kekekekekkekekeekeke

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:51 | Report Abuse

Malaysia’s largest consumer E&E chain retailer
Senheng is an investment holding company in the consumer E&E business via
its key subsidiaries. Based on data from Smith Zander, Senheng was the largest
consumer E&E retailer in Malaysia in terms of market share by revenue in 2020.
Since opening its first store in 1989, Senheng has expanded its total store count
in Malaysia to 105 stores as at end-2021 with five store concepts, namely:
Grand Senheng Elite, Grand Senheng, Senheng, senQ, and Grand senQ

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:51 | Report Abuse

Senheng’s main retail sales channel is its physical outlets, which accounted for
89.2-94.6% of the group’s revenue over FY18-21; online sales (via online stores
and app) accounted for 3.1-8.6%. The remaining balance accounted for 1.5-
2.4% of the group’s revenue over FY18-21, namely as “others” channel category.
Senheng operates five key physical store concepts under the brand names
Grand Senheng Elite, Grand Senheng, Senheng, senQ and Grand senQ. As of
30 May 2021, Senheng had 103 physical stores throughout Malaysia located in
commercial areas and shopping malls; 86 of the outlets are self-operated by the
group while 17 are either franchised or operated under its store manager
incentive programme

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:52 | Report Abuse

Incentive and franchise programmes
To retain and encourage optimal staff performance, Senheng offers an incentive
programme where store managers who meet certain performance metrics are
given the opportunity to receive commissions from sales generated at the store
they manage. Store managers under the incentive programme receive a share
of the net profit from the sales generated at that physical store for an initial
period of three years, which may be renewed at the discretion of the company.
Stores operated under the incentive programme are still owned by the group.
At the end of the programme, these store managers will be evaluated to
ascertain if they are eligible to be a franchisee under its franchise programme.
Compared to the incentive programme, the franchise programme requires a
capital investment from the franchisee to operate the store. To be considered a
franchisee candidate, one needs to be an existing store manager who displays
the necessary capabilities and entrepreneurial spirit. Franchisees are granted
the rights by the group to own and operate a physical store for a fixed term of
five years; the franchise agreement is renewal upon expiry.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 15:52 | Report Abuse

Key product segments – retail of consumer E&E products and
warranty services
Senheng generates all its revenue from Malaysia and has two main revenue
segments, i.e. retail sales of consumer E&E products (via physical retail
stores and online) and provision of warranty services.
Senheng’s retail business can be divided into three key product segments —
digital gadgets, home appliances, and audio visual equipment. These three
segments accounted for c.95.0% of its total retail sales over FY18-20.
Meanwhile, its “others” product segment includes concessions with third parties
for space in its physical stores to sell products and other additional services,
such as bill payment, credit reload, mobile prepaid products, and electronic
paper subscriptions. Senheng also generates revenue from the delivery,
installation, maintenance and repair services that it provides to customers.
On top of the manufacturer’s warranty, Senheng offers additional warranties for
the products it sells:
i) PlusOne extended warranty: up to 24 months of extended
warranty coverage for PlusOne members depending on tier.
ii) V-Care extended warranty: can be purchased at the point of
product purchase. PlusOne members can claim for repairs within a
specified period upon the expiry of existing the manufacturer
warranty and PlusOne extended warranty. Warranty period ranges
from 12 to 36 months.
iii) Swap/replacement warranty: can be purchased at the point of
product purchase. PlusOne members can replace the defective
product with a brand new product. Only applies to products with
purchase price of less than RM500 or mobile phones with purchase
price of less than RM1,599.
PlusOne extended warranty is offered to all paid PlusOne members free of
charge and is 100% insured by a third-party insurance provider. Senheng then
reinsures 70% of the warranty liabilities via its 100%-owned subsidiary, Senheng
Captive. Reinsurance allows Senheng to provide coverage for itself without
being exposed to volatile pricing by external insurance providers.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 16:06 | Report Abuse

History
Date Price Change Dir-Volume Day Volume Dir-Value Day Value Avg Price % of Total Share Remarks
14/10/2022 00:00:00 0.6400 - 204,400 204,400 130,816 130,816 0.6400 0.0136 -
13/10/2022 00:00:00 0.6450 - 476,900 476,900 307,601 307,601 0.6450 0.0318 -
30/08/2022 00:00:00 0.6900 -0.0300 800,000 800,000 552,000 552,000 0.6900 0.0533 -
28/07/2022 00:00:00 0.6200 0.0250 880,400 880,400 545,848 545,848 0.6200 0.0587 -
27/07/2022 00:00:00 0.6250 0.0400 860,000 860,000 537,500 537,500 0.6250 0.0573 -
25/07/2022 00:00:00 0.6300 0.0250 1.725m 1.725m 1.087m 1.087m 0.6300 0.1150 -
07/07/2022 00:00:00 0.5650 -0.0300 1.725m 1.725m 974,851 974,851 0.5650 0.1150 -
05/07/2022 00:00:00 0.5700 -0.0550 1.740m 1.740m 991,800 991,800 0.5700 0.1160 -
28/06/2022 00:00:00 0.6000 -0.0300 47,000 47,000 28,200 28,200 0.6000 0.0031 -
27/06/2022 00:00:00 0.6000 -0.0050 17,000 17,000 10,200 10,200 0.6000 0.0011 -
15/06/2022 00:00:00 0.5900 -0.0200 1.629m 1.629m 961,346 961,346 0.5900 0.1086 -
20/05/2022 00:00:00 0.8000 -0.0050 10,000 10,000 8,000 8,000 0.8000 0.0007 -
13/05/2022 00:00:00 0.8000 0.0050 10,000 10,000 8,000 8,000 0.8000 0.0007 -
27/04/2022 00:00:00 0.7000 -0.1450 111,000 111,000 77,700 77,700 0.7000 0.0074 -
26/04/2022 00:00:00 0.8000 -0.0500 145,800 145,800 116,640 116,640 0.8000 0.0097 -
03/03/2022 00:00:00 0.8400 -0.0100 45,800 1.602m 38,472 1.265m 0.7898 0.0031 -
03/03/2022 00:00:00 0.8400 -0.0100 151,400 1.602m 127,176 1.265m 0.7898 0.0101 -
03/03/2022 00:00:00 0.8400 -0.0100 66,200 1.602m 55,608 1.265m 0.7898 0.0044 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 62,800 1.602m 52,752 1.265m 0.7898 0.0042 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 62,300 1.602m 52,332 1.265m 0.7898 0.0042 -
03/03/2022 00:00:00 0.8400 -0.0100 40,000 1.602m 33,600 1.265m 0.7898 0.0027 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 40,000 1.602m 33,600 1.265m 0.7898 0.0027 -
03/03/2022 00:00:00 0.8400 -0.0100 58,300 1.602m 48,972 1.265m 0.7898 0.0039 -
03/03/2022 00:00:00 0.8400 -0.0100 150,000 1.602m 126,000 1.265m 0.7898 0.0100 -
03/03/2022 00:00:00 0.7000 -0.1500 429,000 1.602m 300,300 1.265m 0.7898 0.0286 -
03/03/2022 00:00:00 0.7000 -0.1500 145,800 1.602m 102,060 1.265m 0.7898 0.0097 -
25/01/2022 00:00:00 0.9000 -0.1700 200,000 200,000 180,000 180,000 0.9000 0.0133 -
Summary from 25/01/2022 to 14/10/2022
Highest Price 0.9000 First Occurred on 25/01/2022
Lowest Price 0.5650 First Occurred on 07/07/2022
Highest Volume 1.740m First Occurred on 05/07/2022

Good123

24,540 posts

Posted by Good123 > 2023-01-30 16:36 | Report Abuse

get a group of investors to take it private and relist later like what astro did previously hahaha

Good123

24,540 posts

Posted by Good123 > 2023-01-30 18:25 | Report Abuse


KUALA LUMPUR (Jan 30): Malaysia’s new unity government, with a sense of political correctness, will provide a strong foundation for economic growth and stability this year, despite fears of a recession among developing countries, economist Professor Marc Lim said on Monday (Jan 30).

Lim, dean of Sunway Business School, based his optimism on the country’s strong macroeconomic fundamentals and reopening of Malaysia’s largest trading partner China, with which it conducted 20% of its trade in 2021.

There were also opportunities for higher exports into expanded markets due to 10 countries including Malaysia having ratified the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), he told Bernama TV at “The Brief” programme recently.

No less important was the government’s robust infrastructure spending on Light Rail Transit (LRT), Mass Rapid Transit (MRT) and the Pan Borneo Highway, coupled with the diversified economy comprising manufacturing, services, organic and reverse tourism, as well as the push in education.

Malaysia should invest in improving its infrastructure, such as roads, airports, ports and telecommunications, to better connect the nation and facilitate trade and investment, Lim said.

To stimulate the country’s gross domestic product (GDP), he said the government and private sector should increase spending, which in the process would create jobs, as well as stimulate demand and businesses.

Lim suggested reducing taxes and encouraging innovation and performance to stimulate growth in supply and putting more money into people’s pockets, which will inevitably raise demand, as well as focus on developing new technologies and innovative products to improve productivity and create more high-value jobs.

There should also be support for micro, small and medium enterprises (MSMEs), as they are the backbone of the economy, accounting for 97% of total business establishments, generating close to 40% of GDP.

However, Lim lamented that while there was much access to financing, many were complex and tedious.

Touching on the blue and green economies, Malaysia should also develop green energy sources and promote environmentally friendly practices to leverage on returns from the sea, he said.

As for manufacturing and logistics, Malaysia should stress on developing its manufacturing sector to become a regional hub for production and supply chain management, he added.

“Promote internationalisation as increasing exports can help stimulate economic growth by generating jobs and new markets for goods and services,” Lim said.

International education should also be promoted to make Malaysia the “Australia, UK and US of the East”, where international students can work during and after their studies, as well as improve and invest in education and in creating a more productive workforce, he said.

Good123

24,540 posts

Posted by Good123 > 2023-01-30 21:38 | Report Abuse


Asia-Pacific’s benchmark index enters a bull market, thanks to China’s reopening

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:09 | Report Abuse

Nanti balik rm1+++ macam cypark. Baru aktif semula

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:29 | Report Abuse

What is tourism retail?
What is shopping tourism? Shopping tourism is a new phenomenon in tourism in which travelers visit a destination for the sole purpose of purchasing goods. Shopping at a destination is generally considered a leisure activity.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:30 | Report Abuse

What is the importance of shopping tourism?
Finding a place that can satisfy the shopping needs of travelers is essential in this experience, especially those places that have specialized stores in a commercial sector, such as fashion or gastronomy. The big brands inspire the interest of consumers, and these are the brands you can find in any destination.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:30 | Report Abuse

What is an example of retail?
Retail is the process of selling goods directly to the consumer, usually in a shop or online. Examples of retailers include supermarkets, department stores, specialty stores, convenience stores, and online stores.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:41 | Report Abuse

SHOPPING TOURISM
Shopping Tourism is becoming an increasingly relevant component of the tourism value chain. Shopping has converted into a determinant factor affecting destination choice, an important component of the overall travel experience and, in some cases the prime travel motivation. Destinations have thus an immense opportunity to leverage this new market trend by developing authentic and unique shopping experiences that add value to their touristic offer while reinforcing, and even, defining their tourism brand and positioning.

More importantly, shopping is one of the major categories of tourists’ expenditure, representing a significant source of income for national economies both directly and through the many linkages to other sectors in the economy.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:45 | Report Abuse

Consumer Products

Besides, we opine that consumer products will benefit from the reopening of China’s international border. This is because as more inbound travellers enter Malaysia, this will have a positive impact on total expenditure and prompt domestic private consumption. We think that consumer and convenience stores will be a direct beneficiary in such areas.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:45 | Report Abuse

Malaysia’s tourism sector plays a big part in the economy’s growth. However, the tourism sector will continue to struggle to get back to pre-pandemic levels due to the lack of the China factor. Moving forward, the eventual reopening of international border for China will bring positive impact towards Malaysia’s economy.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:50 | Report Abuse

Is Senheng and senQ the same?
Founded in 1989, Senheng is now the biggest consumer electrical and electronic retail chain store in Malaysia. The chain has 106 outlets all over Malaysia under two famous brands, namely SENHENG and senQ.

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:51 | Report Abuse

What is Senheng Heng's Coin?
The S-Coin is a reward system that exclusively for our PlusOne members, where they can earn points from purchases on selected products at any Senheng/senQ showroom or official store as well as making transactions on selected product or service in Senheng App.

Good123

24,540 posts

Good123

24,540 posts

Posted by Good123 > 2023-01-31 08:53 | Report Abuse

How to check senQ warranty?
If the manufacturer's warranty period for the Product has expired and this V-Care Service Contract is in effect, please call senQ Customer Care Line at 03-9281 4040 during office hours (Monday to Friday, 9.30am to 5.30pm), and our experienced Customer Service Representatives will assist in meeting your service needs.

V-Care Extended Warranty - senQ

Jenova

66 posts

Posted by Jenova > 2023-02-05 23:57 | Report Abuse

haih, its not easy to run retail business nowadays

OKU_2020

4,715 posts

Posted by OKU_2020 > 2023-02-07 19:12 | Report Abuse

this SENHENG is BEYOND REPAIR,,,,
From the IPO price of RM 1.07 now merely 56 sen
Wasting time to talk / write so much about it
TO RIP / Rest In Peace >> 30 - 40 sen.....!!

Posted by Borntoberich > 2023-02-07 22:57 | Report Abuse

Adoi

Good123

24,540 posts

Posted by Good123 > 2023-02-09 08:29 | Report Abuse

History
Date Price Change Dir-Volume Day Volume Dir-Value Day Value Avg Price % of Total Share Remarks
14/10/2022 00:00:00 0.6400 - 204,400 204,400 130,816 130,816 0.6400 0.0136 -
13/10/2022 00:00:00 0.6450 - 476,900 476,900 307,601 307,601 0.6450 0.0318 -
30/08/2022 00:00:00 0.6900 -0.0300 800,000 800,000 552,000 552,000 0.6900 0.0533 -
28/07/2022 00:00:00 0.6200 0.0250 880,400 880,400 545,848 545,848 0.6200 0.0587 -
27/07/2022 00:00:00 0.6250 0.0400 860,000 860,000 537,500 537,500 0.6250 0.0573 -
25/07/2022 00:00:00 0.6300 0.0250 1.725m 1.725m 1.087m 1.087m 0.6300 0.1150 -
07/07/2022 00:00:00 0.5650 -0.0300 1.725m 1.725m 974,851 974,851 0.5650 0.1150 -
05/07/2022 00:00:00 0.5700 -0.0550 1.740m 1.740m 991,800 991,800 0.5700 0.1160 -
28/06/2022 00:00:00 0.6000 -0.0300 47,000 47,000 28,200 28,200 0.6000 0.0031 -
27/06/2022 00:00:00 0.6000 -0.0050 17,000 17,000 10,200 10,200 0.6000 0.0011 -
15/06/2022 00:00:00 0.5900 -0.0200 1.629m 1.629m 961,346 961,346 0.5900 0.1086 -
20/05/2022 00:00:00 0.8000 -0.0050 10,000 10,000 8,000 8,000 0.8000 0.0007 -
13/05/2022 00:00:00 0.8000 0.0050 10,000 10,000 8,000 8,000 0.8000 0.0007 -
27/04/2022 00:00:00 0.7000 -0.1450 111,000 111,000 77,700 77,700 0.7000 0.0074 -
26/04/2022 00:00:00 0.8000 -0.0500 145,800 145,800 116,640 116,640 0.8000 0.0097 -
03/03/2022 00:00:00 0.8400 -0.0100 45,800 1.602m 38,472 1.265m 0.7898 0.0031 -
03/03/2022 00:00:00 0.8400 -0.0100 151,400 1.602m 127,176 1.265m 0.7898 0.0101 -
03/03/2022 00:00:00 0.8400 -0.0100 66,200 1.602m 55,608 1.265m 0.7898 0.0044 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 62,800 1.602m 52,752 1.265m 0.7898 0.0042 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 62,300 1.602m 52,332 1.265m 0.7898 0.0042 -
03/03/2022 00:00:00 0.8400 -0.0100 40,000 1.602m 33,600 1.265m 0.7898 0.0027 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 50,000 1.602m 42,000 1.265m 0.7898 0.0033 -
03/03/2022 00:00:00 0.8400 -0.0100 40,000 1.602m 33,600 1.265m 0.7898 0.0027 -
03/03/2022 00:00:00 0.8400 -0.0100 58,300 1.602m 48,972 1.265m 0.7898 0.0039 -
03/03/2022 00:00:00 0.8400 -0.0100 150,000 1.602m 126,000 1.265m 0.7898 0.0100 -
03/03/2022 00:00:00 0.7000 -0.1500 429,000 1.602m 300,300 1.265m 0.7898 0.0286 -
03/03/2022 00:00:00 0.7000 -0.1500 145,800 1.602m 102,060 1.265m 0.7898 0.0097 -
25/01/2022 00:00:00 0.9000 -0.1700 200,000 200,000 180,000 180,000 0.9000 0.0133 -
Summary from 25/01/2022 to 14/10/2022
Highest Price 0.9000 First Occurred on 25/01/2022
Lowest Price 0.5650 First Occurred on 07/07/2022
Highest Volume 1.740m First Occurred on 05/07/2022

OKU_2020

4,715 posts

Posted by OKU_2020 > 2023-02-09 13:41 | Report Abuse

better THROWWWW to drain ( longkang )
beyond repair
to RIP / Rest In Peace ,,,!!

QRujhan

37 posts

Posted by QRujhan > 2023-02-14 16:08 | Report Abuse

Good123? what happened to this counter

Khoo TP

96 posts

Posted by Khoo TP > 2023-02-14 17:21 | Report Abuse

this company totally a joke

Stocker

1,473 posts

Posted by Stocker > 2023-02-15 12:20 | Report Abuse

hari raya soon ~ will it shoot up?

OKU_2020

4,715 posts

Posted by OKU_2020 > 2023-02-20 14:02 | Report Abuse

beyond repair liao

Loh Kok Wai W

3,586 posts

Posted by Loh Kok Wai W > 2023-02-22 15:38 | Report Abuse

Listing..then bring money...n run....Long term invest....tipu....don't believe.

Johnchew5

10,178 posts

Posted by Johnchew5 > 2023-02-28 07:56 |

Post removed.Why?

Johnchew5

10,178 posts

Posted by Johnchew5 > 2023-02-28 07:56 |

Post removed.Why?

OKU_2020

4,715 posts

Posted by OKU_2020 > 2023-03-01 21:30 | Report Abuse

Senheng to ?.......Rest In Peace ( RIP )
Co so down liao ..due to this "Killer " - Shameful Senheng IPO

Alexks8888

110 posts

Posted by Alexks8888 > 2023-03-02 11:05 | Report Abuse

GG kaunter ,never up only down

kyliew

1,383 posts

Posted by kyliew > 2023-03-02 11:09 | Report Abuse

I thought this counter IPO not too long ago..now alrdy so fast game over?

Post a Comment
Market Buzz