1) Perodua registered a total sales volume of 18.4K units (-10% MoM, 0% YoY) in December. Perodua sets yet another record-high year with a total sales volume of 240.3K units for 2019, exceeding its full-year target of 235.0K units. The Aruz continued to be the most popular SUV in Malaysia with 2.7K units sold for the month. Cumulatively, 30.1K units of the Aruz have been sold. The 2020 Perodua Bezza has been officially launched in Malaysia and it is priced from RM34.6K–RM50.0K in 4 variants.
2) Proton delivered 11.1K units (+15% MoM, +99% YoY) in December, including 2.6K units for the X70. The total 2019 sales for Proton stood at 100.2K units, recording an outstanding YoY growth of 55%. Proton successfully secured its runner-up position in terms of market share at 16.6% for the year, ahead of Honda’s 14.1%. We note that Proton has introduced its sales volume target for 2020 at 132.0K units.
3) Honda sold a decent 7.2K units (+8% MoM, -10% YoY) in December 2019. For the year 2019, Honda sold a total of 85.4K compared with 102.3K units in 2018, translating into a 16% decline. Honda’s YTD market share of 14.1% put it in the third place behind national carmakers Proton and Perodua. We look forward for the launch of the all-new Honda City 2020 in Malaysia in 1HCY2020.
4) Toyota sold 8.0K units (+16% MoM, +87% YoY) in December. For 2019, Toyota sold 69.0K units (+5% YoY), falling slightly short of its full-year target of 72.0K units. The UMWH management highlighted that Toyota’s top three best-selling models for the year were the volume-driven Vios, Yaris and Hilux, comprising about 73% of its total sales. We continue to be cautious on Toyota’s outlook in CY2020 due to our expectations of fewer new passenger vehicle launches this year. We also anticipate competition to heighten in the passenger vehicle space with the expected launch of the all-new Nissan N18 Almera and Honda City 2020. It is important to note that these two models are direct competitors to the Toyota Vios.
5) Mazda’s sales volume normalized a little to 0.9K units (+12% MoM, -38% YoY) in December. The all-new Mazda CX-30 has been officially launched on 15 January 2020. It is a CBU from Japan based on the Mazda 3 platform and is priced RM143K–RM173K in 3 variants. It is positioned between the CX-3 and CX-5 in terms of size/dimensions but shares the same pricing range as the latter. Bermaz Auto has targeted a total sales volume of 3000 units for the CX-30 in 2020 as the group has intentions of making the model its third CKD vehicle after its flagship products CX-5 and CX-8.
Source: AmInvest Research - 23 Jan 2020
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