Background – IFCA MSC Berhad is a business software solution company, that offers mobility through the adoption of “Software as a Service” (SaaS) Cloud Computing models that allow its clients to manage their resources effectively and efficiently regardless of their location in the world. IFCA MSC also specialises in the property industry with a strong presence of about 70% of the market share in the Malaysian property-related software solutions.

Key Strengths – Solid clientele base which includes various property developers ranging from industry giants, to mid range, and to boutique developers in Malaysia, such as Eco World Development, SP Setia, IJM Land, Sime Properties, Mah Sing Group, Sunway, IOI Properties, etc.

What’s new in IFCA MSC - Property365 (P365) – The revolutionised P365 is a real-time, transactional Property e-Marketplace where the e- Sales Gallery will provide real-time unit availability and online reservations everyday, assisting the property developers to generate sales in an efficient environment. Also, the P365 platform will provide a marketplace to the developers, leveraging on thousands of agents in the industry to market and sell their projects anytime, anywhere on any device hence, giving the boutique agencies a free-for-all arena to perform. Currently, IFCA MSC has signed up with 12 developers with 35 projects worth RM2.3 bln in GDV on this platform. They are close to getting nine other developers to be on this platform with 15 projects worth RM546 mln in GDV.

Investment Risk – Failure to attract new customers/developers on board would translate to a slowdown in their listing inventory. Meanwhile, potential interest rate hikes and a more stringent loan policies will dampen the already cautious sentiments within the property markets, thereby affecting property listings on its site.

Source: M+ Online Research - 2 Mar 2016