Could you recall those day when PROTON control about 70% market of the vehicle on the road. Those are the day when people driving Proton SAGA, PROTON WIRA. 

Below is the information which i obtain from MIDA website.

China’s Zhejiang Geely Holding Group, which has a 49.9% stake in Proton Holdings Bhd, has raised its 10-year projection for the sale of Proton cars by over 100% to one million units.

According to its original 10-year master plan drafted in late 2017, a total of 400,000 cars would be produced in 2027 to retake Proton’s leadership position in Malaysia and become the third largest auto company in Asean.

This latest forecast on Proton’s future was disclosed by Victor Young, vice-president of public relations of Geely group, when he spoke to StarBizWeek and five other writers in Hangzhou after receiving a Malaysian convoy of Proton X70 drivers from Kuala Lumpur.

In a 45-minute media interview at Geely’s headquarters in Hangzhou, Young says:

“With Geely’s technology and products, we aim to make Proton the number one car in Malaysia – in brand and volume.

“In 10 years, we want to make Proton another Geely. Proton can sell one million vehicles in 10 years. But it is a challenging and exciting journey. We all need to work hard.”

Geely sees potential in Asean’s vibrant market. Although the population in the 10-nation bloc is over 600 million people, only about 3.3 million cars are sold in the region.

Young says: “We are very confident of Proton in Malaysia. We started thinking of Malaysia and Asean markets ten years ago.

Source obtain from http://www.mida.gov.my/home/8430/news/geely-aims-to-sell-one-million-proton-cars-in-10-years/

What this is telling us, Geely already plan their 10 years road map to expand to regional level. Therefore, Malaysia listed company need to have next 10 years road map and in order to do so. 

Proton registered improved results in the first quarter of 2019, on the back of strong sales of the Proton X70.

The national car maker pushed its market share to 11 per cent for March, a slight improvement of 2.6 per cent compared to the 8.4 per cent which it commanded in the previous year. This was achieved after the car maker sold 6,145 units for the month.

Out of the total, 2,979 of the units were X70 SUVs. With 25,000 bookings of the model so far, it the most popular SUV and the most popular Proton model for the year to date.

Proton still has an uphill task ahead to face however, if it wants to regain the type of market share it once held.

In a press release, the company also highlighted that for the first three months, its cumulative growth rate was 43.5 per cent.

Chief executive officer Dr Li Chunrong attributed the results to the growth in the number of 3S/4S outlets, better product quality, and an emphasis on customer service as well as improvements in other areas.

“With delivery numbers of the Proton X70 increasing, we are hopeful of being able to reduce waiting times for our customers. At the same time, we are working diligently to ensure each unit we deliver is perfect as our aim is for our new SUV to be the highest rated vehicle for the Initial Quality Study (IQS) rankings for Malaysia in 2019,” added Dr Li.

Source obtain from https://www.nst.com.my/cbt/2019/04/475310/proton-market-share-inches-forward-thanks-x70-sales

Malaysian car manufacturing company Proton has announced to establish a factory in Pakistan.

Proton will be setting up a factory in Pakistan that will be its first facility in South Asia. The plant will be a joint effort between the Malaysian carmaker and its local partner Alhaj Automotive. This was revealed by high commissioner of Malaysia to Pakistan Ikram Mohammad Ibrahim, reported by Bernama.

The envoy said that the agreement between Proton and Alhaj was signed last year, and Proton sees big potential in the venture.

“In terms of the potential of the Pakistan auto market, Proton feels it is big. That’s why Proton has agreed to work with Alhaj to build an assembly plant near Karachi in the Sindh province. This is significant because it will be Proton’s first plant in South Asia and the population of this country alone is 210 million,” Ikram told Malaysian media at the High Commission of Malaysia office in Islamabad.

Source obtain from https://paultan.org/2019/03/21/proton-to-set-up-first-south-asian-factory-in-pakistan/

Alhaj Automotive , when i google it. This came out. But i am not too sure about this as Malaysia new portal not many coverage about this. You may click below linkage to find out more.

http://alhajfaw.com/al-hajfaw-group

GEELY STORY WITH VOLVO

Following a refocus of Volvo's product line under Geely, the car maker revived sales in Europe, the U.S., and China. The brand has since moved upmarket to compete against the likes of Daimler's Mercedes-Benz and BMW. On the dubious partnership that many had questioned, Samuelsson says, "the success formula is to avoid the temptation of micromanagement."

In 2017, sales rose 7% year-one-year to a new record high. All regions contributed to the half a million units sold, with performance in the Asia Pacific region ballooning by more than 20% on the back of record sales in China--Volvo's biggest market now.

"Our company is almost more Swedish with a Chinese owner... and our Chinese owner loves that because they already have a Chinese brand," says Samuelsson.

Source obtain from https://www.forbes.com/sites/pamelaambler/2018/01/23/volvo-geely-the-unlikely-marriage-of-swedish-tech-and-chinese-manufacturing-might-that-earned-record-profits/#5ab578554ecc

Geely launched Geometry at an event in Singapore and said the city-state would eventually become a target market.

"The launch of Geometry and its first product advances Geely's strategic goal of becoming one of world top 10 automotive groups," An Conghui, president of Zhejiang Geely Holding Group, said in the statement.

Geely set up a new joint venture with Germany's Daimler just last month to build the next generation of Smart electric cars in China. Smart is Daimler's small-car brand.

Geely is also developing new energy commercial vehicles like pickup trucks at another unit, Yuan Cheng Auto.

China has been a keen supporter of new energy vehicles (NEV) including pure battery electric, hybrid, and plug-in hybrid technologies, and started implementing NEV sales quota requirements for automakers.

According to a Reuters report, global automakers are planning a $300 billion surge in spending on electric vehicle technology over the next five to 10 years, with nearly half of the money targeted at China.

Geely posted sales growth of 20 percent in 2018. However, it is forecasting largely steady sales this year as the country's giant auto market struggles with slowing economic growth and more cautious consumers. Last year, the overall market contracted for the first time since the 1990s.

The Chinese carmaker bought Volvo Cars in 2010 from Ford Motor Co in what was China's biggest acquisition of a foreign car maker at the time.

Source obtain from https://news.yahoo.com/chinas-geely-launches-electric-car-brand-geometry-152631716--finance.html;_ylt=AwrxgzOFXbNcySUAAwIPQgx.;_ylu=X3oDMTByYmJwODBkBGNvbG8Dc2czBHBvcwMxBHZ0aWQDBHNlYwNzYw--

So, let hope that the JV between Proton and Geely will bring Proton to another level instead of Kampung Champion that can never penetrate overseas market. In term of pricing wise, Proton  is no longer competitive in overseas due to quota system and never adopt open tender. We hope Proton will be shine in the international arena very soon. Now, thing has change.

So, with all this story coming in. Will we be seeing another new Proton Model launching in this year. Let share a little bit story ongoing with Proton first.

https://www.theborneopost.com/2019/02/28/proton-to-launch-improved-2019-iriz-next-month/

https://paultan.org/2019/03/11/2019-proton-persona-facelift-previewed-open-for-online-booking-from-tomorrow-launch-in-march/

Do, visit Proton showroom and test drive it. It give you a total brand new experience. Your perception toward proton during those day is different. Find it out yourself.

Be proud of Malaysia National Car, Proton.