1) Mazda breached the crucial 1K point for the first time in one year. Bermaz Auto (BAuto) launched the new CX-5 earlier in the month and priced the model cheaper than its immediate comparables. It also launched the seven-seater CX-9 last week: while contribution to domestic Mazda TIV is minor at less than 1% of annual sales, the Japan-imported model could serve to improve its net margin which dwindled to 7% (from 9-12% before).
2) Perodua buyers held back for two months in anticipation of the new Myvi. Early reception for the third-generation Myvi has been positive (5K in bookings as of mid-November, with most opting for the bigger 1.5L) and Perodua sales in the next few months should compensate for the lower numbers in Sep-Oct. We also highlight that while Perodua sales of passenger cars had mellowed, its Alza MPV has surprisingly seen stable sales (averaging 2.3K/month) this year. The Alza last saw an update over two years ago but is still the preferred MPV at its price point, with Proton MPVs selling at less than half the Alza's level.
3) Toyota is very slowly working its way back to health. While FY17 sales projection of 70K will have outdone its disastrous 2016 showing (64K units), the following year will be crucial as it aims to further strengthen sales before the second local Toyota plant comes onboard in 2019. Toyota had launched four facelifts and additional variants for several models (the key ones to TIV being the Vios and Hilux) and the long-paraded C-HR is set to debut early 2018.
Source: AmInvest Research - 20 Nov 2017
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DRBHCOMCreated by mirama | Aug 30, 2018
Created by mirama | Aug 30, 2018