BFM Podcast
Going Global - Pic’s (New Zealand)
Bruce ‘Pic’ Picot, Pic’s Peanut Butter
06-May-16 10:38
Today's guest, Brue 'Pic' Picot, proves that the simplest idea can yield the best results. The focus he placed on product over profit eventually got his brand, Pic's, recognition as one of the best natural peanut butters in the world. We talk peanuts, passion and promotions as Pic shares both the smooth and crunchy side of business.
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