BFM Podcast

The Importance of Customer Experience

Tan KW
Publish date: Mon, 04 Jul 2016, 01:53 PM

Daniel Cran, LogMeIn

04-Jul-16 12:30

 

LogMeIn was founded in 2003 and is based in Boston. They are a provider of software as a service and cloud-based remote connectivity services for collaboration, IT management and customer engagement. But honestly, we all know LogMeIn because of their remote access and remote desktop software. Recently LogMeIn conducted a study with the Fifth Quadrant to better understand customer service, in keeping with customer loyalty. And according to that survey, 80% of respondents in SEA would stop doing business with a company after a bad customer experience. That’s an extremely high percentage. Daniel Cran, APAC Director for LogMeIn explains the importance of excellent customer experience.

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