The FF Group is a leading global force in the fashion world, operating in more than 30 countries, and are most known for designing, producing and marketing brands like Follie Follie and Links of London. Today Follie Follie is everywhere, as are most of the brands that are helmed under the FF Group. But of course it was humble beginnings when CEO George Koutsolioutsos’ family first established the brand as a singular jewelry store in Greece back in 1982. We speak to George to get insights into their global brand strategy and success amidst the financial crisis in Greece.