BFM Podcast

Supreme's Burner Phone Questions “Retail Logic”

Tan KW
Publish date: Fri, 18 Oct 2019, 01:34 PM

18-Oct-19 12:45

Supreme’s

Supreme’s burner phone is what’s known in the industry as… a brick. It uses obsolete technology and doesn’t rival any of today’s smartphones, and yet the device has sold out on nearly every platform. The practically useless gadget is a testament to good marketing and questions everything we know about traditional supply-demand logic.

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